Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Social media best practices are constantly in flux as tool sets change and algorithms are modified.

Social Media 274

Social Media Training Train Media 274

Nonprofit Tech for Good

MARCH 18, 2013

Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design.

Websites 234

Websites Design History Online 234

Nonprofit Tech for Good

DECEMBER 17, 2013

Launching online fundraising campaigns around cause awareness days is good strategy. Facebook Fundraising Google Plus LinkedIn Mobile Media Social Media Twitter YouTube' December: 1: World AIDS Day — #WorldAIDSDay. 3: International Day of People with Disabilities — #IDPWD.

Awareness 260

Awareness Causes Literacy NGO 260

Nonprofit Tech for Good

FEBRUARY 8, 2012

That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. The IRS is still trying to wrap it’s head around that one… a book tour fundraiser. Subscribe to social media and mobile technology blogs. Add social networking icons.

Social Media 259

Social Media Social Media Tech 259

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Pitch to “Follow” on social networking sites in every issue. Link to video on the HRW YouTube Channel.

Newsletter 227

Newsletter Learning Social Media Social Network 227

Nonprofit Tech for Good

JULY 30, 2012

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. How I chose the nonprofits is that I have a basic set of criteria that I use as a litmus test when I audit nonprofits and their social media campaigns. Hint, hint.

Social Media 271

Social Media Media Hints Social 271

Nonprofit Tech for Good

JULY 14, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. It’s very common for nonprofits to assume that volunteers and interns can effectively manage their mobile and social media presence simply because they are young and came of age during the rise of social networking.

Skills 278

Skills Management Media Social Media 278

Nonprofit Tech for Good

APRIL 2, 2016

Twitter requires a time investment that many small nonprofits simply do not have. LinkedIn, Pinterest, Snapchat, YouTube, Google+, Vine, Tumblr? Small nonprofits can barely invest the time it takes to manage a Facebook Page and Twitter Profile. Social media is in a weird transition right now. Yeah, right.

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

FEBRUARY 7, 2017

The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. 72% have a Twitter Profile. 52% have used social media to report live. 52% have used social media to report live.

Social Media 100

Social Media Stats Media Technology 100

Nonprofit Tech for Good

APRIL 7, 2011

campaigns is essential for success in online communications and fundraising. To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. Increasingly supporters expect to find social networking icons on your nonprofit’s homepage.

Social Media 234

Social Media Integration Websites Widget 234

Nonprofit Tech for Good

JUNE 8, 2011

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. Not following on a 1:1 ratio on Twitter.

Social Media 274

Social Media Avatar Media Ratio 274

Nonprofit Tech for Good

JULY 3, 2012

We’re almost a decade into using social media and yet one of the most striking realities when I give in-person social media trainings is the wide variety of experience of the nonprofits in the room. The spectrum of expertise and passion for social media swings wide. website, e-newsletter, Donate Now campaigns) and Web 2.0

Social Media 200

Social Media Media Social Myspace 200

Nonprofit Tech for Good

APRIL 1, 2010

Topics include Facebook and Facebook Apps, Twitter and Twitter Apps, YouTube, Flickr, Animoto, LinkedIn, FourSquare, mobile technology, blogging on WordPress, as well as online fundraising and e-newsletters. Currently, she has more than 500,000 followers, fans and friends on numerous social networks.

Hints 194

Hints Organization Linkedin YouTube 194

NetWits

MAY 25, 2011

Register for our Peer-to-Peer Fundraising Newsletter. One that's passionate about a cause and ready to be a fundraising super star! Turning your everyday supporters into fundraising superstars isn’t easy. It requires the right combination of fundraising expertise, engaged staff members, and savvy technology.

Support 270

Support Fundraising Sample Raise 270

NetWits

MARCH 7, 2011

It should be a great conversation between (check out the panelists below) social networking providers and their non-profit users. Title: Social Media for Social Good: How Digital Charity is Changing our World. Follow Frank on Twitter. Find her on Twitter – @claired. Here’s the detail … ?Title:

Blackbaud 266

Blackbaud YouTube Profit University 266

Nonprofit Tech for Good

MAY 3, 2011

Is the Foundation for Successful Online Communication and Fundraising. Has Changed Online Communications and Fundraising Forever. Deciding What Social Media Tools to Use. Eleven Qualities of an Effective Social Media Manager. The Big Picture: Social Networking. Chapter 4 Twitter and Twitter Apps.

Social Media 198

Social Media Content Social Chapter 198

NetWits

JULY 6, 2011

Do you know how many of your supporters use popular social networks like Facebook, Twitter and YouTube? Twitter has more than 16 million users, and 42.3 YouTube is the second most used search engine in the world. Google recently made a big social medial play by introducing Google+. Claim your land.

Social Media 273

Social Media Site Social Media 273

Nonprofit Tech for Good

JANUARY 5, 2015

Most do not require a financial investment, but preliminary results on the 2014 fundraising season are strong and if your nonprofit did well in 2014, investing in staff development in 2015 is a wise decision. Experiment with at least one new social network. Refresh your social media training.

Goal 100

Goal Media Management Adobe 100

NetWits

JANUARY 11, 2011

Ten years ago there was no Facebook, Twitter or YouTube. But now over 300 million people log-in to Facebook daily, Twitter supports over 50 million tweets per day, and 2 billion videos are watched every day on YouTube. Social media for social good is grassroots organizing, fundraising and impact in the digital world.

Social Media 272

Social Media Social Media Site 272

Robert Weiner

NOVEMBER 17, 2009

Very few speakers or attendees reported using these tools for fundraising, though. It's not an explicit fundraising appeal, but they might start using fundraising badges for class campaigns in the future. It's not an explicit fundraising appeal, but they might start using fundraising badges for class campaigns in the future.

Social Media 112

Social Media Guam Badge Media 112

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2013

Social media promotion of the event was in full swing. Thousands of Minnesota nonprofits and schools were lighting up Twitter and Facebook with posts about the need for support and requests for donations. As the event organizer, we allocated a few thousand dollars to paid promotion of posts on Twitter, Facebook, Google and YouTube.

Social Media 118

Social Media Media Minnesota Social 118

Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. Social media is not free! Here are five reasons why: 1.

Social Media 262

Social Media Management Media Social 262

Nonprofit Tech for Good

JULY 23, 2012

Contrary to its title, the last four chapters of Social Media for Social Good: A How-To Guide for Nonprofits are dedicated to mobile technology and mobile fundraising. Finally, there are icons for SMS that you can download and integrate with your social networking icons on your website and your blog.

Group 206

Group Practice Mobile Nonprofit 206

Nonprofit Tech for Good

SEPTEMBER 24, 2011

In the weeks after Google+ launched I saw a number of blog posts and articles about how brands should drop Facebook and Twitter, and migrate their communities over to Google+. Young, tech-savvy millenials text often and increasing prefer social networks and using tablets. Gen X is big on blogging, e-mail, and social networking.

Online 192

Online Google Wikipedia gMail 192

Nonprofit Tech for Good

SEPTEMBER 26, 2011

In the weeks after Google+ launched I saw a number of blog posts and articles about how brands should drop Facebook and Twitter, and migrate their communities over to Google+. Young, tech-savvy millenials text often and increasing prefer social networks and using tablets. Gen X is big on blogging, e-mail, and social networking.

Online 191

Online Google Wikipedia gMail 191

Nonprofit Tech for Good

JANUARY 27, 2016

83% have a Twitter Profile. Other social networks used by NGOs worldwide are LinkedIn (52%), YouTube (51%), Google+ (30%), Pinterest (22%), Tumblr (6%), and Snapchat (2%). 32% of NGOs worldwide assign the responsibility of social media management to a communications staff person. Large NGOs have 127,930.

South America 100

South America North America Internet Stats 100

Nonprofit Tech for Good

AUGUST 24, 2011

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. It’s a throwback from social networking circa 2006. Based in the U.K.,

Fun 274

Fun Resource Audio Stats 274

Nonprofit Tech for Good

FEBRUARY 27, 2012

The following is an excerpt from Chapter 1 of Social Media for Social Good: A How-To Guide for Nonprofits. Pundits and bloggers in the nonprofit sector often lament the inability of social media to raise money for nonprofits. It’s true that Web 2.0 Make Sure Your Nonprofit’s Information in GuideStar Is Current.

Donation 223

Donation Practice Mail Newsletter 223

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites.

Social Media 170

Social Media Communication Media Online 170

Nonprofit Tech for Good

NOVEMBER 22, 2016

Facebook launched in 2004, YouTube in 2005, and Twitter in 2006. For over a decade nonprofits, charities, and NGOs worldwide have been embracing social media with the hope of raising funds and creating social change. 1) Declining Engagement and Reach on Social Media. 2) A Revival in Email Fundraising.

Technology 100

Technology Trend Social Media United States 100

Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. 3) Ask your Twitter Followers to Subscribe. Twitter has taught me a valuable lesson about social media ROI.

Newsletter 240

Newsletter Social Media Build Media 240

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites.

Social Media 150

Social Media Communication Media Online 150

Nonprofit Tech for Good

NOVEMBER 28, 2011

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. At the time, nonprofits were primarily only using Myspace and YouTube.

Social Media 236

Social Media Media Social Stats 236

Nonprofit Tech for Good

APRIL 18, 2011

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. It’s a throwback from social networking circa 2006.

Fun 230

Fun Resource Stats Wikipedia 230

Nonprofit Tech for Good

DECEMBER 25, 2016

Not surprisingly, there is a gap between the utilization of online fundraising tools and social media by NGOs in high-income nations and those in developing nations. Which online fundraising tools are the most effective for NGOs and how barriers to online fundraising globally are currently being addressed.

Social Media 222

Social Media NGO Technology Free 222

Nonprofit Tech for Good

DECEMBER 5, 2010

Twitter: twitter.com/womenforwomen. YouTube: youtube.com/womenforwomenintl. What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. What social media tools are you currently utilizing?

Social Media 207

Social Media International Interview Examples 207

Nonprofit Tech for Good

DECEMBER 28, 2010

Twitter: @ HumaneSociety , @ cariegrls. YouTube: youtube.com/hsus. What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Name: Carie Lewis.

United States 230

United States Social Media Interview Examples 230