Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

Social Media 234

Social Media Free Media Hype 234

Nonprofit Tech for Good

APRIL 8, 2012

Date: To accomodate all schedules, this webinar will be presented twice – Tuesday, April 24 and Thursday, April 26. This 90-minute social media how-to webinar is ideal for nonprofit communications and fundraising staff. campaigns in order to maximize ROI (Return on Investment). The webinar begins with defining Web 1.0

Asia 260

Asia Social Media Library Singapore 260

Nonprofit Tech for Good

DECEMBER 2, 2012

Even though a large percentage of NGOs in Asia Pacific now regularly use social media in their online fundraising and communications campaigns, few social media practitioners in the NGO sector have been properly trained on how to best utilize sites such as Facebook, Twitter, YouTube and Flickr. The Broadcast Web), Web 2.0 (The

Asia 203

Asia Social Media Practice Free 203

Nonprofit Tech for Good

MAY 10, 2010

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5

Social Media 223

Social Media ROI Media Myspace 223

Nonprofit Tech for Good

APRIL 24, 2010

Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? That said, people love Facebook. The vast of majority of nonprofits love Facebook too. on Facebook. I don’t think so.

ROI 248

ROI Integration Question Facebook 248

Nonprofit Tech for Good

OCTOBER 14, 2009

There are thousands of Apps in the Facebook App Directory that Nonprofit Admins could experiment with on your organization’s Facebook Page, but below I have highlighted my five favorite Apps to get you started: 1. The Static FMBL App is the most important App on Facebook for Nonprofit Admins to master. Causes App.

Facebook 218

Facebook YouTube United States Twitter 218

Nonprofit Tech for Good

MARCH 24, 2011

Facebook, Twitter, and Foursquare are not miracle-producers. They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in on behalf of your nonprofit has the right skills, experience and training to make social media produce results.

Social Media 269

Social Media Skills Management Media 269

Nonprofit Tech for Good

APRIL 15, 2012

In fact, most nonprofits in the United States now regularly use social media in their communications and development campaigns, but few nonprofit social media practioners have been properly trained how to best utilize sites such as Facebook, Twitter, YouTube, LinkedIn, and Google+. The Broadcast Web], Web 2.0 [The

Social Media 100

Social Media Hype Free Media 100

Nonprofit Tech for Good

APRIL 20, 2013

This webinar demonstrates how nonprofits can implement a successful social media strategy in eleven steps. Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. View Webinar On Demand for $20 ]. via Facebook.

Social Media 182

Social Media Strategy Media NPO 182

Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

Social Media 100

Social Media Free Media Hype 100

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

Social Media 250

Social Media Metrics Track Myspace 250

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Unless you study Facebook, Twitter, Pinterest. 2) You are rarely retweeted on Twitter.

Social Media 278

Social Media Training Train Media 278

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Nonprofits have spent years promoting Facebook and get rewarded with a 2% organic reach. Millions of nonprofits worldwide have been asking supporters and donors to “Follow Us on Facebook!” ” or “Like Our Facebook Page!” Our sector has provided billions of dollars of free advertising for Facebook.

Social Media 100

Social Media Media Social ROI 100

Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. For me, that ROI translates into webinar attendees and speaking engagements.

Newsletter 255

Newsletter Social Media Build Media 255

Nonprofit Tech for Good

APRIL 8, 2012

This 90-minute social media how-to webinar is ideal for nonprofit communications and fundraising staff. campaigns in order to maximize ROI (Return on Investment). campaigns in order to maximize ROI (Return on Investment). The webinar begins with defining Web 1.0

Asia 100

Asia Social Media Library Singapore 100

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

Social Media 246

Social Media Media Ning Social 246

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Online Fundraising Best Practices for Nonprofits. birthday campaigns ( Facebook Fundraisers ), and for timely, news-driven events (Black Lives Matter).

Practice 339

Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. 2) Embed Twitter and Facebook widgets into your homepage. Both Twitter and Facebook offer widgets that simply require you to copy and paste a small piece of code into to your website.

Social Media 248

Social Media Integration Websites Widget 248

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Middle of e-Newsletter: News content that can be shared on Facebook and Twitter. Bottom of e-Newsletter: 1.

Newsletter 241

Newsletter Learning Social Media Social Network 241

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

Social Media 278

Social Media Avatar Media Ratio 278

Nonprofit Tech for Good

JUNE 3, 2012

The audits can be presented via a three-hour webinar or in person. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites.

Social Media 170

Social Media Communication Media Online 170

Nonprofit Tech for Good

SEPTEMBER 11, 2012

I’ve observed this phenomenon on Facebook, Twitter, LinkedIn, Myspace, and Foursquare. The larger your communities, the higher your ROI. Related Link: Social Media and Mobile Technology Webinars for Nonprofits. We worked so hard to get to 5,000 and then we took off! Work toward that goal of five thousand.

Web 257

Web Social Social Media Myspace 257

Nonprofit Tech for Good

AUGUST 29, 2010

2) I am offering 20% off my webinar special from now until September 15. Five Most Common Mistakes Made by Nonprofit Admins on Facebook. Five Essential Apps for Your Nonprofit’s Facebook Page. Five Essential Apps for Your Nonprofit’s Facebook Page. Five Simple Ways Nonprofits Can Measue Social Media ROI.

Celebrate 233

Celebrate Tech Social Media Nonprofit 233

Nonprofit Tech for Good

JUNE 3, 2012

The audits can be presented via a three-hour webinar or in person. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites.

Social Media 150

Social Media Communication Media Online 150

Nonprofit Tech for Good

MARCH 7, 2011

LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. Today, those 14,000 members result in more ROI than 16,000 Facebook Fans and run a not-so-distant second to 411,000 Twitter Followers. No kidding.

Linkedin 191

Linkedin Group Spam ROI 191

Nonprofit Tech for Good

JULY 28, 2010

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. Then in September 2006 Facebook made the move to open their community to everyone (before you had to have a “ edu&# e-mail address to use Facebook). I was very reluctant to move over to Facebook. It was ugly.

Social Network 192

Social Network Community Network Myspace 192

Amy Sample Ward

MARCH 2, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). The more than 260,000 people who follow the American Red Cross’s Twitter account were promptly informed of the discovery.

Web 123

Web Plugin Influence Award 123

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. 1) Facebook. Create a Facebook Page. Find your Facebook voice. Find and monitor your Facebook Community Page, if applicable. Claim your Facebook Places Page, if applicable. 2) Twitter. Create a Twitter Profile. 3) YouTube.

Social Media 271

Social Media Social Media Tech 271

Nonprofit Tech for Good

JULY 9, 2012

If your expectations of social media are minimal, then only having a Facebook Page is enough. Having a discussion on your Facebook Page is not a social media strategy, nor is is engaging supporters on Twitter. The popular misconception that the tools themselves i.e., Facebook, Twitter, Pinterest, blogging, etc.

Social Media 273

Social Media Management Media Social 273

Nonprofit Tech for Good

DECEMBER 30, 2009

5% A social networking site (like Facebook). 1% Yes… they donate on our website after reading something on Facebook, Twitter, etc. 7) Is your nonprofit monitoring your Website stats to see how much traffic is coming from Facebook, Twitter, MySpace, LinkedIn Groups, etc.? [ [link] ]. 25% Facebook.

Results 193

Results Communication Strategy Myspace 193

Nonprofit Tech for Good

JUNE 3, 2012

The audits can be presented via a three-hour webinar or in person. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites.

Social Media 100

Social Media Communication Media Online 100

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Social and Mobile Media Webinars for Nonprofits. Facebook Fundraising Mobile Media Social Media Twitter ROI (Return on Investment)'

Track 186

Track Mobile Media Fundraising 186

Nonprofit Tech for Good

NOVEMBER 28, 2011

Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet. Get executive staff on a webinar. Related Links: Free Mini-Webinar: Social and Mobile Media Webinar for Nonprofit Executive Staff.

Social Media 250

Social Media Media Social Stats 250

Nonprofit Tech for Good

OCTOBER 5, 2011

These best practices will also be demonstrated live in the upcoming webinar How Nonprofits Can Successfully Use Twitter and LinkedIn. When your group reaches that size, it’s likely to produce more traffic to your website and new e-newsletter subscribers than 10,000 fans on Facebook or followers on Twitter will do.

Linkedin 196

Linkedin Group Practice Management 196

Tech Soup

AUGUST 12, 2009

If you are interested in implementing a social media program (Facebook, Twitter, Flickr, Digg) but are unsure how to measure the impact or know what success looks like, attend this free TechSoup Talks webinar on Thursday, August 13, 10 a.m. How do you show that this new technology is something worth the staff time invested?

Social Media 54

Social Media ROI Digg Free 54

Nonprofit Tech for Good

OCTOBER 22, 2009

Even when I wasn’t at home at my desk, I was on my iPhone updating Facebook, Twitter, MySpace, etc. The good news is that I have found using Twitter, Facebook, MySpace, etc. Justly recently I deleted over 200 Facebook “Friends&# and decided that my personal profile on Facebook was going to be exactly that.

Social Media 260

Social Media Media Management Tips 260

Nonprofit Tech for Good

JANUARY 16, 2012

I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring. If you have a Twitter account, sign up with your Twitter username and password.

Profile 257

Profile Nonprofit Twitter Social Network 257