2024 Online Fundraising Statistics for Nonprofits
Nonprofit Tech for Good
MARCH 20, 2024
NextAfter ] The average return on ad spend (ROAS) for fundraising ads on Meta platforms is $0.50 Email Fundraising 26% of donors say that email is the tool that most inspires them to give (25% social media, website 17%, print 13%). M+R Benchmarks ] Donor retention increases by 29% for offline donors when you have their email address.
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