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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . 3) Understand Facebook Ad objectives.

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6 Ways to Raise More with Facebook Fundraisers

Nonprofit Tech for Good

Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. Additionally, Facebook has made both creating and donating to Fundraisers a highly streamlined process. His work is focused on nonprofits, advocacy, and public affairs. Year-Round Promotion.

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How to convert a Meta/Facebook profile into a Page

Whole Whale

At this point in the digital age, we all know how to make a Facebook profile (heck, you’ve probably been on Facebook for so long, you don’t even remember making your profile anymore). However, many of us are less familiar with the process of creating Facebook Pages , or have never been faced with the need to make one.

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Facebook Group vs Facebook Page: Which One Should You Use?

CauseVox

If you’re part of an organization or business, or even just an individual with a blog, chances are you know that you need a presence on Facebook. But navigating the best way to share your message on Facebook can be…overwhelming. This guide will help you understand the two main ways of using Facebook: a page and a group.

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How to Win the Game of Facebook Fundraising

Get Fully Funded

Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. It is easy to post a link to a crowdfunding platform or to your website’s donation page, but letting supporters give directly through Facebook makes it even easier to capture impulse donors. So what’s the catch?

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OPERATION DRAGON FIRE: BETTER INFORMATION FOR BETTER DECISIONS IN TIMES OF CRISIS

VisionLink

The sessions engaged leadership from the Centers for Disease Control , National VOAD , Facebook , Target , FEMA , Health & Human Services , Homeland Security , United Way Worldwide , Operation HOPE , the US Chamber of Commerce , GE Healthcare , American Red Cross , Booz Allen Hamilton , and many others.

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New year, new social media plan: Using data to inform our strategy 

Candid

It’s that time when we reflect on our work over the past year and set goals for the new one. I’ll share what I’ve learned from the big-picture analytics, insights from my deep dive into content, and how they inform my approach to our social media plan (which you’re welcome to borrow for your nonprofit).