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Social Media Strategy Is Everywhere in the Organization and More Cute Dog Theory Evidence from the Indianapolis Museum of Art

Beth's Blog: How Nonprofits Can Use Social Media

The Indianapolis Museum of Art has done an amazing job of integrating a social media strategy into its communications strategy. Whether it is managing their Facebook presence or encouraging conversation on their blog with art lovers, their social media strategy is a team effort. What makes them a success?

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More Cute Dog Theory Evidence: Meet Teddy, Brooklyn Museum Staffer Shelley Bernstein's Dog

Beth's Blog: How Nonprofits Can Use Social Media

The Brooklyn Museum kept coming up as a stellar example, particularly its Click Exhibition (Nina Simon wrote an analysis of the project here ). Shelley Bernstein, staff members at the Museum responsible for social media projects, left a comment on my blog. IMA Staffer Facebook Profile. Hat Tip Jordan V at Convio )

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Arts 2.0: Examples of Arts Organizations Social Media Strategies

Beth's Blog: How Nonprofits Can Use Social Media

So, thought I'd take an opportunity to query my network via Twitter and Facebook and see what's new. I was particularly interested in examples using blogs, Twitter, Flickr, Youtube, and Facebook. o is Transparency - and the best example of that is what the Indianapolis Art Museum has done with its pubic metrics on its web site.

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National Study Reveals: Digital and Social Media Are Delivering Results for Arts Organizations

Beth's Blog: How Nonprofits Can Use Social Media

As Robert Stein, Deputy Director for Research, Technology, and Engagement at the Indianapolis Museum of Art told us, “Museums have tended to use [websites] as extensions of marketing.” Its managing director issued an appeal on Facebook to save the company and raised $150,000 in two weeks from over 1,000 people all over the U.S.

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Interview with Brooklyn Museum's Shelley Bernstein

Museum 2.0

Let’s say you wanted to find a model museum using Web 2.0 A place that does all this in the context of a fairly traditional collections-based museum. A place that does all this in the context of a fairly traditional collections-based museum. It’s the Brooklyn Museum. They even created a Facebook application.

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Does Your Museum Need its Own Social Network? Case Study and Discussion

Museum 2.0

The presumed answer is "yes" your museum needs a blog, a pony, or a set of comfy couches. Does your museum need a custom online social network? Most social networking sites give each user a unique user profile, along with a personal "home base" where you can always find your content, your contacts, and your interests.

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Creating Your Organization's Social Media Strategy Map

Beth's Blog: How Nonprofits Can Use Social Media

For instance, if you are considering a Facebook profile, before you set up an organizational presence - spend some time searching to see if and if anyone has set up a Fan Page or Group to talk about your organization or issue area. Does anyone staff know how to manage the Facebook Fan Page left behind? Tactics and Tools.