Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2013

But if Autism Speaks or any of the other countless charities continue to use twist popular memes to support their good causes on Facebook, they be punished for using “crappy memes.” In this TechCrunch post , it explains how the Facebook newsfeed is changing for brands. Now, Facebook is saying you’re wrong.

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Qgiv

JUNE 6, 2023

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

Note From Beth: Here’s some quick tips on using Facebook Ads. If after reading these tips, you want to want some more case studies and indepth resources, please see this post: ” How A Small Nonprofit Used Facebook Ads Effectively “ Six Things Nonprofits Should Know About Facebook Ads – guest post by Taryn Degnan.

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Wild Apricot

JULY 25, 2010

Facebook has just added 3 new features to the ‘Like’ button that hold a promise of greater connectivity and better analytics. Not unusual for Facebook, the release came on a weekend, so no real chance yet to thoroughly explore the bells and whistles – and the implications. Facebook Non-profit Communications websites social media.

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Byte Technology

AUGUST 29, 2016

But now social media giant Facebook has put this exciting tool into the hands of anyone and everyone via their site, giving users the ability to broadcast videos to a worldwide audience with a couple button taps. For most of those on Facebook Live, a plan involves multiple broadcasts and, hopefully, returning views. Start small.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2013

Note from Beth: Earlier this month, I posted shared an article mentioning a warning from Facebook to Page Admin s: Your organic reach will decline. I asked fans if they thought paid reach will become a standard part of their strategy. Edutopia does a tremendous job of engaging their Facebook followers with striking visual content.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2011

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. Focus on quality, not quantity on Facebook. Any guidelines?

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sgEngage

APRIL 20, 2023

The variety of social media platforms makes it easy to engage with nearly any demographic and your message is more likely to be seen when it’s part of someone’s newsfeed. Facebook : Set up a fundraiser on Facebook that users can donate to through the app or share with their friends.

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Nonprofit Tech for Good

DECEMBER 28, 2010

Facebook: facebook.com/humanesociety. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Re-evaluating our Facebook strategy. Name: Carie Lewis. Blog: hsus.typepad.com.

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Byte Technology

SEPTEMBER 9, 2016

For example, Facebook now offers “click and buy” directly from your Newsfeed page. If the idea hasn’t already filtered down to you, social media is the new and indispensable marketing tool for businesses small and large. So if you haven’t already crafted a comprehensive marketing strategy consider building one soon.

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Connection Cafe

JANUARY 29, 2018

In a Facebook post dated January 11th, Mark Zuckerberg shared a completely new direction for the News Feed to make sure the “time we all spend on Facebook is time well spent.”. Facebook will continue to use the amount of reactions, comment, and shares to rank posts in News Feed. Why did Facebook make this change?

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Care2

SEPTEMBER 21, 2013

When Facebook launched hashtags many people questioned how useful this feature was going to be. Facebook assumed by rolling out hashtags, that organizational and brand pages using hashtags would receive increased exposure from other brands and organizations who were using the same hashtags. Facebook is more personal.

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Amy Sample Ward

OCTOBER 14, 2010

" Facebook And Skype Officially Announce New Integration – "Today Facebook and Skype officially announced a new partnership which includes the complete integration of the Facebook newsfeed into Skype as well as the phonebook which lists all of a Skype user’s Facebook friends.

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Classy

JULY 26, 2021

High engagement signals to Instagram, Facebook, Twitter, and LinkedIn that your post is quality, which means your content is pushed higher up on supporters’ newsfeeds. . Within the first 24 hours of posting, it’s crucial to draw in as much activity as possible for the best chance at expanding your reach to new followers.

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Care2

NOVEMBER 2, 2011

Facebook has launched some great new features and analytics that are impacting nonprofits. To help nonprofits navigate these opportunities on Facebook, Care2 held a terrific webinar this week entitled Keeping up with Facebook’s Changes (and “Liking” it!) Keeping up with Facebook's Changes (and 'Liking' it!).

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). Building Your Subscribers for Your Facebook Individual Profile. That way, my brand page content gets into newsfeeds.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation is not about spewing out links on Twitter or Facebook as you find them. It is a content discovery tool that helps tune your Facebook newsfeed based on keywords. (It Take Crowdtangle as an example. It is in beta now) Discovery tools help you find relevant content in your interest area.

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NonProfit Hub

JUNE 30, 2016

John is a trainer, coach, consultant, speaker, and author of Facebook Marketing for Dummies. Facebook Live is taking the newsfeed by storm! Hesitant about broadcasting your cause with Facebook Live? That’s because using Facebook Live to broadcast your cause begs at least 4 questions: What are we going to talk about?

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Tech Soup

JULY 30, 2012

Facebook has recently produced a guide to help nonprofits build their organization's presence on the world's top social media platform. Take Advantage of Facebook's Key Features. Use Facebook's Timeline feature to share photos and videos or ask questions. Facebook is a natural medium for them.

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Connection Cafe

JANUARY 10, 2018

And then in 2006, Facebook happened. For the first time in more than three decades, the growth of Facebook and other social tools made it possible to significantly widen the network for organizations who engaged in P2P fundraising. So, is Facebook changing the game for P2P fundraising again? JDRF, Susan G. It certainly seems so!

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NonProfit Hub

SEPTEMBER 20, 2019

LinkedIn, the professional social networking platform has been around longer than Twitter, Facebook, Instagram and Snapchat. This type of advertising is similar to Google Ads that you see at the top of a search result or Facebook ads that appear in the middle of a feed. Build your network.

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Care2

DECEMBER 6, 2010

Now Facebook Co-Founder Chris Hughes has launched Jumo in hopes of providing the missing link between people caring about social justice issues and hooking them up with the nonprofits who work on these issues daily.

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Connection Cafe

OCTOBER 17, 2011

Their Facebook app was wildly successful. 12,000+ new followers on HRC’s Facebook page in two days; 125,000 people donated their Facebook status for equality, which resulted in ~16.3 Just check out these stats. 117,000+ new email addresses, saving $200,000+ in new prospect list acquisition costs. Impressive right?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

For example, use Twitter lists to track alums and subscribe to their Facebook updates. You might also consider setting up a Facebook Group just for alumni and encourage them to share this information. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds.

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Connection Cafe

FEBRUARY 17, 2017

When looking for the best platform with multi-level engagement, I find that Facebook still has the advantage over other social platforms. Here are some observations from one Gen Why-er on how to strengthen Millennial volunteer engagement and funding through Facebook: Have an active presence. And that’s what people connect with.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

On Tuesday, right before the KONY video exploded on the mainstreams and went viral online, my 6th grade son came home from school and announced, ”Did you know that there are more people on Facebook today compared to the number of people on the planet ten years ago? I immediately asked him how do you know that?

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NonProfit Hub

NOVEMBER 10, 2014

Post your event photos to Facebook and tag as many people as you know so that it shows up in their friends’ newsfeeds. So just because the event is over doesn’t mean the promotion can stop. Now is the time to build the hype for next year. Drive some curiosity. Tell media outlets about the success of your fundraiser.

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AFP Blog

JULY 6, 2011

Unlocking Viral Secrets On Facebook: MIT Study | Fast Company : "Brands can increase the number of people who install their Facebook apps by 400% through a combination of private and newsfeed messaging, according to a new MIT study.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Support national partner Facebook chats, blog carnivals, and other networked advocacy activities. Cultivate “super fans”.

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NTEN

MARCH 3, 2010

PEAK Parent Center's Facebook Page and website: www.peakparent.org. PLUK (Parents Let's Unite for Kids) Facebook Page and website: www.pluk.org. PLUK's newsfeed: [link]. Where can people follow you online (twitter, blog, etc.)? . My personal blog/articles can be found at: [link].

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Care2

MAY 30, 2011

After signing the petition and writing an individual message that Care2 will deliver to your senators, you can press the buttons to post the petition instantly to your Facebook newsfeed and/or to send a Tweet about it.

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Care2

JUNE 9, 2011

Are stories being randomly shared on Facebook Fanpages that often don’t make it into fans personal newsfeed? Are they buried so deep in websites that no one can find them instead of being front and center on the homepage? The truth is many organizations aren’t telling compelling stories about their missions.

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NonProfit Hub

JULY 31, 2015

million event invites are posted to Facebook. Utilizing Facebook Events is an excellent way to educate your audience about your events and prompt them to attend. Something Facebook has added that’s fairly new is the ability to target your event. The average Facebook user has 130 friends. Every twenty minutes, about 1.5

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Tech Soup

APRIL 7, 2014

We thought it might be fun to share with you some TechSoup staff recommendations for apps beyond the usual suspects : Facebook, Google Maps, Twitter, YouTube, Gmail, Pandora, iTunes, and Google Play. It also has a newsfeed function. This is the first of two installments on app recommendations from our TechSoup staff.

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Connection Cafe

MAY 10, 2017

You know that Facebook and Twitter are still major drivers of traffic to your website, but your love affair with Facebook is somewhat diminishing because hardly anyone even sees your posts if you haven’t boosted them (i.e. You need as strong a strategy for Instagram as you do for Facebook and Twitter.

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Tech Soup

APRIL 2, 2015

Besides being an amazing charity, Gentle Carousel has a monumental Facebook presence for a completely volunteer-run operation. The Gentle Carousel Facebook page has more than 202,500 likes. According to this blog post from ChurchMag, "a Facebook and Twitter post gets shared more with an image than without, 2.5x spanhidden.

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