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Google’s AI Search Experience: What advertisers need to know

M+R

Earlier this month, Google began rolling out their generative AI experience in search to everyone in the US. If you’ve Googled, well, anything lately, you’ve probably seen Google’s generative AI experience, aka an AI-generated answer at the very top of the search page (above ads and organic results). What is this? Why does it matter?

Search 45
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AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later.

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Are Social Enterprises Viable Models for Funding Nonprofits?

ASU Lodestar Center

Solving basic social problems requires a level of sustainable investment that donors and government cannot provide alone. Social enterprise models may well offer an answer. It may be time to rethink how these important social organizations are funded. What are the downsides and dangers in pursuing new models?

Model 53
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Soft Skills Support Hard Leadership Challenges

.orgSource

Sue’s deep experience with boards and leadership makes her the perfect resource for a conversation about coaching new and more seasoned directors. She served as executive director for the American Society for Aesthetic Plastic Surgery (ASAPS) for 13 years and has almost 30 years of experience in the association industry.

Skills 221
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EI Helps Teams Use Technology to Fly

.orgSource

Lego is another company that has consistently expanded its business model. Some models are more focused on individuals and others on groups and culture. Edward Thorndike’s theories on social intelligence in the 1920s and Abraham Maslow’s idea of the hierarchy of needs in the 1950s are early precursors. EI is not a new concept.

Team 221
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Still Confused About AI, Learn the Facts A-Bot Us!

.orgSource

Benjamin Franklin’s experiment with lightning, a key, and the kite occurred sometime in the mid-1700s. Mini Code, Multiple Connections “There is a tendency to think of large language models as massive programs,” David said. Like a child, with each success or failure, the model gains competence. Consider this shrinking timeline.

Learning 221
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Customer Experience Plays Marketing as a Long Game

.orgSource

If no one on your team combines the skills of a hand-holder, diplomate, ambassador, influencer, and adept translator of member-speak, it may be time to consider hiring a chief experience officer. Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Isn’t that a CMO’s job?

Game 44