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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The COVID-19 pandemic has fundamentally changed the way organizations execute their social media plans. Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. By Moree Lambeth , Senior Content Creator at Water.org. Watch Video.

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Consider social media sharing as a form of generosity this GivingTuesday

Candid

This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. It also helps cultivate the support of a younger generation that’s also highly active on social media, potentially turning them into future donors.

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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Videos with Mobile In Mind.

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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

A good example of a donation page with proper branding is the World Wildlife Fund’s primary donation page : Accepting PayPal in addition to credit cards is a good idea to accommodate those donors that prefer to give through PayPal, but don’t make all donors use PayPal.

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Trends in Grantmaking: Putting Equitable Grantmaking into Practice

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Organizations working toward social impact know this better than most industries. With applications that feed directly into the grants management system, funders can easily run reports to see if they are meeting their goals for a diverse set of grantees. Mckinsey , Gartner , and DNV have all come to the same conclusion.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Related Webinar: Social Media Best Practices for Nonprofits. It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Like all social media today, organic reach is very low.

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How Nonprofits Can Effectively Promote their Online Shop on Instagram and Facebook

Nonprofit Tech for Good

In the frenzy of exciting discounts and hot new product trends, it can be a challenge for nonprofits with online shops to compete with big brands and e-commerce giants that have significantly larger marketing and advertising budgets. Here are some techniques to promote it on social media. The holiday shopping season is upon us.

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