DNL OmniMedia

APRIL 26, 2024

While allocating marketing resources to various offline promotional strategies is perfectly fine, abandoning your nonprofit’s digital outreach is almost always a mistake. A few examples of these are: Social media ads. For example, Facebook offers Facebook Fundraisers, which allow anyone to launch a fundraiser for a nonprofit.

Digital 52

Digital Google Grant Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. Focus on Engagement That Leads To Action.

Facebook 135

Facebook Results Change Organization 135

Nonprofit Tech for Good

DECEMBER 20, 2010

Facebook: facebook.com/taprootfoundation. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Twitter and Facebook have been crucial in recruiting new pro bono consultants and connecting with nonprofits that could benefit from our Service Grant projects. Blog: taprootfoundation.org/blog.

Social Media 189

Social Media Foundation Examples Media 189

Get Fully Funded

AUGUST 14, 2023

It’s an online-fundraising-friendly environment out there, with everything from donate buttons for your Facebook page to crowdfunding sites that leverage the power of relationships. You can create and run an online campaign to support an offline appeal or an event. But it’s not a “build it and they will come” situation.

Campaign 98

Campaign Online Fundraising Social Media 98

Tech Soup

JULY 19, 2017

Here's how it works: 1. In my case, I use a Facebook update, but you could use an update on any channel with the relevant engagement options, in this case Like, Comment, and Share. We review which updates got the most and the least engagement, and I ask folks to suggest why they think something worked or not. Stage Setting.

Exercise 55

Exercise Social Media Offline Content 55

Amy Sample Ward

MARCH 14, 2011

Some consider Facebook likes and retweets as examples of slacktivism, but we can also view those actions as people raising their hands or signing on with the message that they are here, they are listening, and they are ready to respond. Getting Offline. Call and Response. I personally don’t believe that.

Change 194

Change Offline Lecture Student 194

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

Social Media 94

Social Media Media Strategy Social 94

Kindful

APRIL 28, 2021

There are a lot of examples of hybrid events. Put simply, a hybrid fundraising event simultaneously or asynchronously combines offline and online experiences. There are a lot of examples of hybrid events out there. If done right, hybrid events are more equitable. Hybrid events encourage nonprofits to get creative.

Fundraising 134

Fundraising Virtual Offline Michigan 134

Nonprofits Source

MARCH 10, 2019

If you’re skeptical don’t be because the strategy works. This tactic still works today, but it’s not nearly as effective as it once was. Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. Marketing Strategy Actually Work On LinkedIn?

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

If you’re skeptical don’t be because the strategy works. This tactic still works today, but it’s not nearly as effective as it once was. Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. Marketing Strategy Actually Work On LinkedIn? Guess what?

Linkedin 40

Linkedin Marketing Strategy Work 40

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2011

That holds us back from embracing networked ways of working. Having a networked mindset as you approach your daily work can help you get better results. Think about your current work. You need to let them know why you are making the introduction and these can be done both online and offline. You can more efficient.

Integration 96

Integration Network Work Linkedin 96

Amy Sample Ward

JANUARY 20, 2011

So often I find that we are too quick to say that because a website doesn’t have our domain, a tool is downloaded to our computer, or a platform doesn’t have our developers working on it that we can’t be responsible for measuring and analyzing the way we use it. It’s just not true! New grants or new programs.

Metrics 219

Metrics Community Map Template 219

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 20, 2019

I have found this productivity very useful in my own work and Ma’ayan was kind enough to write up this guest post for nonprofit professionals. . When you find a way that works for you, it becomes a tool that works for you. When I started using BuJo I was working for a large public organization. Reduce over-planning.

Journal 104

Journal Professional Nonprofit Reflection 104

Amy Sample Ward

SEPTEMBER 18, 2012

—– Who are you friends with on Facebook? The responses lean towards a reality in which our online presence is just as diverse as our offline personalities – people are connecting with a mix of others on difference platforms. Do you care who sees where you check in on FourSquare? Set your own tone!

Professional 185

Professional Personal Linkedin Profile 185

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

The post offers some recommendations to nonprofits and activists about how to avoid having bots (evil bots) disrupt their activism and creative ways they should be thinking about deploying automation in service of social justice, especially if the nature of their work might make them likely targets. There are two design tasks. Conclusion.

Script 103

Script Ethiopia Nonprofit Facebook 103

Amy Sample Ward

MARCH 27, 2012

When it comes to managing or building communities, online or on the ground, the work can seem overwhelming and sometimes even never-ending. on social media platforms like Facebook each day. . —– Normally, I stay away from assumptions: We all know the saying about what assuming does to you and me!

Community 249

Community Management Lesson NTEN 249

Nonprofit Tech for Good

SEPTEMBER 20, 2010

, but after four hours of testing and coming up against numerous brick walls and errors on Justin.tv (primarily with their Facebook and iPhone Apps), I went with Ustream. Unfortunately, Ustream’s Facebook App is limited to brands with large numbers of viewers. For example, www.ustream.tv/user/nonprofitorgs.

Broadcast 227

Broadcast Channel Stream Myspace 227

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2014

The participants are the content – and the design of getting participants into small group discussions where we can discuss topics related to our work that we are passionate about and want to explore and learn. These discussions are not lectures or traditional panels and are participant driven. Think about your current work.

Technique 116

Technique Network Tools Map 116

Amy Sample Ward

NOVEMBER 23, 2011

. —– Google+, the social network launched by Google nearly 5 months ago, has recently opened up the platform to organizations and brands with a profile type akin to the options for individuals and Pages on Facebook. So far, the demographics of Google+ skew toward American males working in technology. Apples and Oranges.

Social Network 165

Social Network Network Strategy Social 165

Amy Sample Ward

JANUARY 7, 2010

That’s not exactly the way business normally goes down offline. You can’t access your friends on facebook if the platform is down for maintenance, let alone if it goes down permanently!). How are you showing your gratitude for the hard work of your supporters (“volunteer&# means something very different online!)

Social Media 102

Social Media Organization Media Fundraising 102

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. Be sure to flip through this deck from TechSoupGlobal, EventBrite, and Social Media 4 Nonprofits chocked full of useful nonprofit event management tips. The latter is especially important for virtual events.

Social Media 126

Social Media Integration Tools Tips 126

Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2014

Note from Beth: In 2014, digital marketers predicted the rise of ” niche social networks ,” as it becomes increasingly harder to reach your audiences on general social networks like Facebook, these highly targeted online social networks are going to become more valuable. For decades, scuba divers have been cleaning waterways.

Awareness 99

Awareness Project Data Map 99

Connection Cafe

AUGUST 13, 2012

But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence. So we start with the industry-wide best practices: How many people like you on Facebook? How many should?

Facebook 51

Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

Twitter 95

Twitter Google Facebook Broadcast 95

Amy Sample Ward

MARCH 2, 2011

The study will offer support for elected officials who run on open government platforms or who work for more transparency. Or are social media ranking tools an example of more kool-aid mix being added to the overflowing punch bowl? “Is it even possible to measure online influence, divorced from offline influence?

Web 123

Web Plugin Influence Award 123

NetWits

JUNE 6, 2011

Think about the websites you most visit: Facebook , Google’s Gmail , Calendars and Docs , Yahoo , Netflix , NYTimes , Friendster –what, you don’t use Friendster anymore? For example, maybe everyone can see a certain resource or sample quiz, but you must login in order to also download the white paper or answer guide.

Websites 165

Websites Offline Doc Newsletter 165

Qgiv

AUGUST 21, 2023

Once you know what worked and what didn’t, you can start looking at the current trends in fundraising to create the best GivingTuesday campaign to maximize your donor acquisition and retention. Begin your campaign with ads to increase awareness about your organization and the work you do in October.

Template 98

Template Retention Stream Social Media 98

Neon CRM

OCTOBER 31, 2023

Solid donor engagement strategies help organizations improve their donors’ connection with their work, establish strong donor relationships, and retain their donor base. Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. Host an “Ask Me Anything” session. Teaching them something.

Donor 98

Donor Strategy Nonprofit Phone 98

Amy Sample Ward

SEPTEMBER 19, 2009

Some of the results include: Facebook is by far the most popular social networking site amongst young people - used by over 7 in 10 (72%) of all 11-25 year olds; rising to 80% of 17-25 year olds, those of college/university age – and to 83% of those who are currently at, or who have already been to, university. What It Means.

Online 126

Online Social Network Facebook Charity 126

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

I presented a master class on The Networked Nonprofit as pre-conference session, a mini-workshop on the Happy Healthy Nonprofit , and a plenary session on engaging donors moderated by Macelo Jambeiro, a talented digital strategist that works for an agency called Alder & Lang and previously with Change.org. Everyone loves a good story.

Learning 86

Learning Donor Online Fundraising 86

Forum One

FEBRUARY 1, 2022

Three recent examples from Forum One’s work with mission-driven organizations show how centering online community engagement allows direct service to key constituencies and builds upon what digital tools can deliver. All these audiences have unique interests, which may be served online or offline, and may overlap.

Build 70

Build Community Experiment Las Vegas 70

Amy Sample Ward

NOVEMBER 16, 2009

The message explained that Causes would be focusing on only providing service to the Facebook platform, encouraging any MySpace users that wanted to continue using the application to migrate, too. We can see (and learn a valuable lesson about) the way current ecosystem of social media works in regards to transparency, data, and community.

Myspace 108

Myspace Causes Philanthropy Offline 108

Amy Sample Ward

JUNE 8, 2011

We focused on principles for community building and community organizing, as well as examples of both short-term and long-term engagement. Would love to hear if you have examples or tips to share! Here are the five core principles as we see them from our work: 1. Here are the slides! Principles of Community Organizing.

Community 253

Community Build Organization Case Study 253

Amy Sample Ward

FEBRUARY 9, 2010

What’s your favorite example of technology helping people create positive change in the world? One example that I’ve blogged about before is the annual project from EpicChange: Tweetsgiving. To find out more about HP’s Create Change initiative, visit their website or Facebook page.). Technology for Change.

Contest 143

Contest Change Technology Case Study 143

Amy Sample Ward

NOVEMBER 5, 2009

Administrators of Causes accounts on MySpace received a notice via email stating, “Thank you for the work you’ve done on Causes on MySpace. Do to the lack of activity on MySpace, we’ve decided to focus our efforts on the Causes Application on Facebook.&# (To read the full message, click here.) Looking Ahead.

Myspace 158

Myspace Technology Causes Application 158

Amy Sample Ward

NOVEMBER 5, 2009

Administrators of Causes accounts on MySpace received a notice via email stating, “Thank you for the work you’ve done on Causes on MySpace. Do to the lack of activity on MySpace, we’ve decided to focus our efforts on the Causes Application on Facebook.&# (To read the full message, click here.) Looking Ahead.

Myspace 158

Myspace Technology Causes Application 158

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

On Tuesday, right before the KONY video exploded on the mainstreams and went viral online, my 6th grade son came home from school and announced, ”Did you know that there are more people on Facebook today compared to the number of people on the planet ten years ago? I immediately asked him how do you know that?

Network 119

Network Children Offline Storytelling 119