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Boosting Your Nonprofit: Why Your Digital Presence Matters

DNL OmniMedia

While allocating marketing resources to various offline promotional strategies is perfectly fine, abandoning your nonprofit’s digital outreach is almost always a mistake. A few examples of these are: Social media ads. A few examples of these are: Social media ads.

Digital 52
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Four Recommendations for Personal and Professional Branding

Amy Sample Ward

—– Who are you friends with on Facebook? The responses lean towards a reality in which our online presence is just as diverse as our offline personalities – people are connecting with a mix of others on difference platforms. You can include a disclaimer in all of your profiles, actually!

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Social Networking Strategies: The Limits of Cutting and Pasting

Amy Sample Ward

. —– Google+, the social network launched by Google nearly 5 months ago, has recently opened up the platform to organizations and brands with a profile type akin to the options for individuals and Pages on Facebook. One of the core principles in community engagement is to use the tools your community is using.

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HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit

Nonprofit Tech for Good

, but after four hours of testing and coming up against numerous brick walls and errors on Justin.tv (primarily with their Facebook and iPhone Apps), I went with Ustream. Unfortunately, Ustream’s Facebook App is limited to brands with large numbers of viewers. More on that below: 1) Sign up and create your profile on Ustream.

Broadcast 227
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How Your Organization’s CEO Can Use Social Media for Thought Leadership

Beth's Blog: How Nonprofits Can Use Social Media

Many nonprofit CEOs use their social media profiles to extend the reach of their thought leadership and connect with professional colleagues, media, and policy makers. There are significant benefits to both the organization and the leaders themselves by building a thought leadership profile on social.

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What is Slacktivism and is it Even Helping?

NonProfit Hub

Slacktivism typically means taking to social media and encompasses things like retweeting words of hope after a national disaster or liking a charity’s Facebook page—as the study implies—but can also include non-digital actions like wearing a ribbon on your shirt to bring awareness. Viral movements. Slacktivism in the real world.

Help 68
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New on SSIR: Organizations and Individuals Fundraising in Social Media

Amy Sample Ward

That’s not exactly the way business normally goes down offline. You can’t access your friends on facebook if the platform is down for maintenance, let alone if it goes down permanently!). And it has real impact on the way organizations fundraise. If people are fundraising for you online, do you know about it?