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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. Using UTMs to track how users arrive at a website What is a UTM?

Track 251
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Philanthropic collaboratives are finding ways to more effectively measure impact

Candid

In a 2022 survey, nearly 70% of respondents cited building measurement, evaluation, and learning capabilities as a critical area in which they would like to invest. Like other types of grantmakers, collaboratives seek to measure effectiveness and learn from feedback. Tracking common outcome metrics across grantees.

Measure 59
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Case Management Tools

Bonterra

Case Management Tools Measure impact A unified solution to help you collect actionable program data, develop comprehensive reports, and share how you’re impacting your community. Showcase your impact with custom reports Quickly develop custom reports with built-in reporting and insights tools.

Tools 52
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How to Conduct an Honest Mid-Year Fundraising Evaluation

Get Fully Funded

When you’re halfway through the year, it’s a good time to conduct a midyear fundraising evaluation. A midyear evaluation will show you how you are doing and highlight areas where you need to improve. And you’ll know exactly how much you need to raise during that season if you take the time to do a midyear evaluation now.

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How to Use AI Fundraising Tools to Boost Donor Engagement

sgEngage

In this guide, we’ll review the basics of AI fundraising tools and a few strategies for using these solutions to improve donor relationships. How AI Fundraising Tools Work There are many types of AI fundraising tools that suit a wide range of needs.

Tools 90
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Assessing Learner Sentiment Another important part of measuring the effectiveness of education programs is assessing learning sentiment. You can do this by implementing mid-course check-ins or post-course evaluations. Tracking Long-Term Impact True success for your learning programs can be found by evaluating their long-term impact.

Analytics 169
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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. How does UTM tracking work? Key Parameters.