NonProfit PRO

MAY 1, 2023

While an effective email strategy is a powerful magnet, it can also be a virtuous cycle of reciprocal care and feeding for prospects. Here are four email strategies to get your best fundraising results.

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Get Fully Funded

MARCH 8, 2023

As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Consider incorporating this approach into your annual fundraising plan , you might need help knowing where to start. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets.

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EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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NonProfit PRO

NOVEMBER 15, 2023

You’ll raise more money this time of year than any other time. People often set aside a certain amount of money to give to friends, coworkers and nonprofits. If you want them to give to your nonprofit as well, it’s wise to be proactive.

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NonProfit PRO

JANUARY 11, 2024

As Gmail introduces changes to its deliverability guidelines, nonprofit professionals must understand the implications for fundraising.

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Get Fully Funded

DECEMBER 12, 2022

Wouldn’t life be easier if people opened and read your fundraising emails? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing.

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Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. However, this is not a universal rule.

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).

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NonProfit PRO

OCTOBER 22, 2021

Establishing a strategy for your peer-to-peer fundraising email communications is critically important. But keep in mind that there’s no point in sending emails just to send emails. Of course, when you have a lot to do, taking time to think about strategy might seem like a luxury. They need a purpose.

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NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

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NonProfit PRO

NOVEMBER 16, 2021

When it comes to timing of email communications for your peer-to-peer events, there are three big levers you can adjust. Let’s look at how peer-to-peer email timing levers vary for each event type. Timing also varies by type of event, which breaks down into four categories.

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Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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NonProfit PRO

DECEMBER 6, 2021

Email communications are most effective when you personalize the message, information and asks based on what you know about the audience. Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause.

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M+R

MARCH 11, 2024

We identified 230,000 people on their file who were clicking on emails for other groups but not for them. They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. 3) Scout Quest… for Direct Mail??: Email us here ! Direct Mail Targeting! Have a question?

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sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money.

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Bloomerang

MARCH 13, 2023

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story.

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Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. All this fundraising definitely involves sending appeals to your donor base. This type of campaign uses a combination of various digital methods and/or direct mail. . What is multi-channel fundraising? Direct Mail. Social media.

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sgEngage

FEBRUARY 17, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Fundraisers have been through real challenges before.” Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. But take heart.

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The Fundraising Authority

DECEMBER 11, 2020

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. You are collecting e-mail addresses on your website, aren’t you?

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. When the donor checks the box, options will be laid out on the form to include the recipient’s name and email address, and a special note.

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Qgiv

NOVEMBER 2, 2023

Fundraisers like you have a lot of work to do to make the world a better place, so any time you can save on administrative tasks is incredibly valuable. Fundraising automation saves your nonprofit valuable time and resources by streamlining time-consuming tasks, so you can devote more to time advancing your mission and raising more money.

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sgEngage

FEBRUARY 18, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Fundraisers have been through real challenges before.” Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. But take heart.

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Hands on Fundraising

NOVEMBER 7, 2023

So everybody’s got an opinion about your fundraising appeal… I do lots of copywriting. Case statements, email appeals, and especially mail fundraising appeals. Maybe I can help you head a few […] The post They challenge your fundraising appeal. appeared first on Hands-On Fundraising.

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Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits. A pioneer of crowdfunding and online fundraising, GlobalGiving.org is a site to study and learn from. And don’t be shy about sending emails!

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Nonprofit Tech for Good

AUGUST 27, 2023

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. So whether you’re planning your first golf tournament or your fiftieth, here are seven ways tournament management tech can upgrade and improve your golf fundraiser. Golf has a ton of giving power.

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M+R

DECEMBER 8, 2023

As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. the nonprofit fundraising apocalypse. This is the red highlighted portion “utm_medium=email”. About 17% of the U.S.

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EveryAction

OCTOBER 14, 2014

One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. nonprofit email fundraising'

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Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. Direct mail can obviously be interacted with physically in ways digital materials can’t.

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Neon CRM

MAY 31, 2023

But for fundraisers, numbers can reveal a lot of insights that help you understand donors, demographics, and more. Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. Here are 10 fundraising statistics worth noting. Report The Nonprofit Email Report Learn More 4.

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Allegiance Group

SEPTEMBER 16, 2022

Are you charged with writing the fundraising appeals for your nonprofit? If so, you’ll want to read our tips for better writing effective fundraising letters. At Allegiance Group, when we talk about fundraising writing, we focus primarily on direct mail and email appeals directed toward individual donors.

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NonProfit PRO

JANUARY 6, 2022

From postal and email lists to change of address processing and demographic data, Melissa’s new solutions catalog brings you the tools you need to reach more donors, stay engaged with current ones and save on direct mail. Be on your way to fundraising success and download our catalog today!

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Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails.

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Get Fully Funded

JANUARY 24, 2024

But your staff members can’t always afford to spend time writing emails to donors on top of their other responsibilities. That’s where email automation comes in. By automating your basic email needs, you can engage donors more efficiently. What is Email Automation? Then, sit back and let your automatic emails do the work.

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DonorPerfect

JANUARY 17, 2023

At first blush, donor communications (mailings, emails, etc.) One of the most essential components of any mailing is the greeting, and this can be fraught with complications. The post How to Manage and Leverage Multiple Donor Mailing Addresses appeared first on Nonprofit Technology & Fundraising Blogs.

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Nonprofit Tech for Good

NOVEMBER 20, 2021

To meet this surge and move their mission forward, nonprofits must decide – and decide quickly – the best way to continue their fundraising efforts in a contactless way. As nonprofits navigate a new fundraising landscape that has completely changed in just a few short months, one tactic that is gaining momentum is hosting an online auction.

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NonProfit PRO

DECEMBER 2, 2021

From postal and email lists to change of address processing and demographic data, Melissa’s new solutions catalog brings you the tools you need to reach more donors, stay engaged with current ones and save on direct mail. Be on your way to fundraising success and download our catalog today!

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