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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Define metrics of measurement and create a social media ROI spreadsheet. Add e-newsletter and text alert subscribe functionality. 2) e-Newsletter. Select an e-newsletter vendor. Design an e-newsletter template. Add e-newsletter subscribe functionality to your blog. 1) Facebook. Create a Facebook Page.

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). e-Newsletter Subscribers. The number 1 answer is always my e-Newsletter. Facebook/YouTube/MySpace Comments and Twitter Mentions.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Unless you study Facebook, Twitter, Pinterest. 7) Your Facebook Page only has one admin.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. For example, Alley Cat Allies’ Cat-alyst Society – Monthly Giving Program : This page should have a URL that can be easily promoted in print newsletters and postcard campaigns, such as alleycat.org/givemonthly.

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

e-Newsletter. Your Google/Gmail Account becomes the basis of your personal Google+ Profile and similar to Facebook, you must have a personal Google+ Profile before you can create a Google+ Page for your nonprofit. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety.

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HOW TO: Get Your Nonprofit Started on Pinterest

Nonprofit Tech for Good

Be sure to add a description with a link to increase your return on investment (ROI)/traffic from using Pinterest. If you have an iPhone, download the Pinterest iPhone App so you can pin, repin, like, comment, and upload photos taken with your iPhone from anywhere at anytime: 8. e-Newsletter. Happy pinning!

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