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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. 5) 41% of nonprofits worldwide send email newsletters to their supporters and donors monthly. 7% send their email newsletters via BCC.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. For example, Michele Nunn’s article on Courage, Compassion, and the CARE Package : 8) Use LinkedIn to engage major donors, corporate sponsors, and foundations. Launched on May 5, 2003, LinkedIn is a social network for professionals.

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11 TwtPoll Results Nonprofits Can Use to Plan 2010 Communications Strategies

Nonprofit Tech for Good

2) ATTN Donors: Have you ever donated to a nonprofit organization through your cell phone? [ [link] ]. 4) ATTN Donors: Do you prefer to give $$$ to your favorite organizations via: [ [link] ]: 71% The organization’s website. Warning: Poll has been spammed: [link] ]. [ [link] ]. 15% We already do! 25% Facebook.

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Why Segmentation Is So Important in Email Marketing

NetWits

However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email. It will also help to prevent people from marking you as Spam. to ensure you are not inadvertently causing donor fatigue and inundating your donors with communications.

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Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

Was my spam score low? As an email marketer, it’s your job to know the words that service providers are flagging as spam. A sudden drop in open rates could indicate your email was flagged as spam by one or multiple ISP’s. This isn’t just for polling, but is also very important for your email tests. .

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. That’s equivalent to sending an email to your supporters and 98% of your emails going to spam folders. Related Webinar: Social Media Best Practices for Nonprofits.

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