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The complete year-end guide to maximizing matching gifts

EveryAction

One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy. Understanding matching gifts Matching gifts are a type of corporate philanthropy where companies pledge to match employees’ donations to eligible nonprofits.

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[ASK AN EXPERT] How To Build A Nonprofit Mailing List

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Scour lists of donors to similar causes.

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. 99designs ] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. Double the Donation ] The current donor retention rate is 41.9%. billion—only 0.6%

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Text donor love to boost your end-of-year giving

EveryAction

Is there something you can do now to influence their end of year gift? Something that makes you stand out and lets your donors feel like the heroes that they are? Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. Why text donors? Think you’ll make a gift?

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A New Nonprofit Donor Paradigm: First-Time And Habitual Gifts

Bloomerang

For years we’ve talked about donors from the perspective of a “pyramid” or “ladder.” Which is why I advocate retiring the old donor pyramid in favor of a dynamic energy vortex. It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. I prefer a different donor paradigm.

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Why A Women’s Philanthropy Strategy Is Important For Your Annual Fundraising Plan

Bloomerang

Did you know that each year, millions of dollars by women donors may be left unclaimed, due to the lack of understanding around the way that women give ? Right at the fingertips of so many organizations moving the good work forward, and yet there is still not a greater prioritization of engaging women donors.

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Top 6 Reasons to Focus on Recurring Donations for Nonprofits

Nonprofit Tech for Good

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Recurring donors are over five times more valuable to your nonprofit than one-time donors, according to The State of Modern Philanthropy.

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