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3 Insights from Giving USA’s ‘Giving By Generation’ Special Report

NonProfit PRO

Nonprofits continue to focus their sights on baby boomers, but as the greatest wealth transfer in history is underway, nonprofits will need to adjust their thinking, futureproof their donor databases and find ways to connect with younger generations.

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Study: Next-Generation Investors Look to Financial Advisers for Charitable Planning

NonProfit PRO

Compared to their Baby Boomer counterparts, Generation Y and Z investors are more likely to seek guidance from financial advisers that goes beyond investment management. That includes charitable planning as an important goal, according to a recent report by Fidelity Charitable.

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Study: Next-Generation Investors Look to Financial Advisors for Charitable Planning

NonProfit PRO

Compared to their Baby Boomer counterparts, Generation Y and Z investors are more likely to seek guidance from financial advisors that goes beyond investment management. That includes charitable planning as an important goal, according to a recent report by Fidelity Charitable.

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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

When you think of why your nonprofit’s donors support your organizations, do you expect each of their motivations to be the same? On the other end of the spectrum, there are nonprofit leaders who neglect philanthropy psychology. This person fears offending donors by asking at the “wrong” time.

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization.

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Qgiv’s Generational Giving Study and Giving USA’s “Giving by Generation”: A Comparison

Qgiv

Knowing what inspires each generation to give to your nonprofit is important to ensuring your financial stability as an organization. While Baby Boomers and Generation X are the majority of donors today, Millennial and Gen Z donors will need to be stewarded for the future prosperity of your nonprofit.

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How can nonprofits successfully engage the next generation of donors?

ASU Lodestar Center

Illustration generated by DALL·E. posted by Emily Santeler Fall 2021 Alumna, ASU Master of Nonprofit Leadership and Management. The sustainability of the nonprofit sector relies on cultivating the next generation of donors. Also, consider asking your younger donors how they wish to be reached.