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Tips to Beat Declining Facebook Reach

Tech Soup

If you're a seasoned digital marketer, you've probably noticed Facebook's organic reach has been declining steadily over the last four years. As a result, more and more content is being produced; Facebook says on average, 1,500 stories can appear in someone's news feed when they log on. Organic reach dropped to just 6.5

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How Two Nonprofits Use Social Media To Help Save Fish – #keepemwet #SaveMarinsCoho

Beth's Blog: How Nonprofits Can Use Social Media

The Hold A Sign Meme. The “Hold A Sign” meme has been around for almost ten years. It also has a benefit of generating campaign content as well as documenting support for an issue. If you use the hashtag #SaveMarinsCoho on Facebook, Twitter or Instagram with your photo , they will add your image to the album.

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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

This could be as simple as “If we post more links on Facebook with the embedded link tool, we will increase our reach” or any of the items that Mari Smith suggests you measure on Facebook. It isn’t a matter of that “photos do well on Facebook, it is which photo.” Don’t just guess.

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Around the TechSoup Global Blogosphere

Tech Soup

Blackbaud guest bloggers share expert fundraising tips and simple steps for creating a Facebook page that rocks. Get practical advice on live-streaming an activist event and making an all-star meme for your nonprofit. Here's a roundup of what we've been doing. From the TechSoup Community. TechSoup Blog. From NetSquared.

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Free E-Book: NetworkforGood Giving Day Planning Guide

Beth's Blog: How Nonprofits Can Use Social Media

Facebook Groups are great for this! Let your champions and supporters roll with adapting and remixing your content or jumping onto fun memes. Having a way to communicate with them regularly is essential, both leading up to the Giving Day and especially during the day itself. You want to make sure to capture those.

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Integrated Social Media for Sustainable Agriculture

Beth's Blog: How Nonprofits Can Use Social Media

Roots of Change is a fairly small nonprofit, while Danielle’s job is full time, she estimates that only 15% of her time is allocated for social media. She juggles tweeting and Facebook with other communications tasks such as managing the web site and other communications channels. So, they started a fun meme.

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How Nonprofits can Use Analytics with Advocacy

Connection Cafe

Between the hashtags, the Facebook groups, the online petitions, the blog posts, and the constant emails, there’s just an overwhelming amount of advocacy communication online today. Analytic Activism documents how nonprofits are using analytics to listen, experiment, learn, and thrive in the digital era.