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The University of Alabama at Birmingham: Transforming Student Journeys Through Salesforce

Cloud 4 Good

The University of Alabama at Birmingham (UAB) is an internationally-renowned, public doctoral research university and academic health center dedicated to transforming the student experience. Thrailkill elaborates, stating, “We see with students that text messaging is how they want to receive communications, especially since COVID.

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Debunking 3 Myths About Digital Transformation

Saleforce Nonprofit

The nonprofit and education leaders I work with each have a different definition of “digital transformation.” As with any industry buzzword, there are disagreements – and misconceptions – about what it means. Myth #1: “Digital transformation is a distraction from our mission.”. Is the work happening efficiently?

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To Get Close to Members, Follow MarTech Trends

.orgSource

Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible. You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends. Study across industries. Real-time promotion is already a billion-dollar industry in China.

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The End of Expertise and How Associations Must Adapt

The MatrixFiles

.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) and Tara Puckey, Executive Director of the Radio Television Digital News Association (RTDNA).

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

This uncertainty prompted me to invite two of the most visionary people I know to spend time with me on my podcast considering the future of the association industry. Both are steeped in the world of associations and are avid students of strategy, business, and culture beyond this industry. This episode will air on March 30.

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4 Global Higher Education Trends for 2022

Saleforce Nonprofit

How can they enable their institutions to reach the next level of student success, community engagement, and research impact? Universities are learning from other industries and accelerating business model innovation, with a focus on hybrid learning and teaching. So what does this opportunity mean for global university leaders?

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Association 4.0—A Playbook for Success

.orgSource

It is the product of ongoing research to prepare our clients for success in digital markets. Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. observed that being a reactive leader is untenable in the digital era. Association 4.0: