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Collecting demographic data: Nonprofits value transparency but need support

Candid

Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. Among organizations that did not share demographic data, 65% were unaware that this section of their profile was incomplete.

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Demographics via Candid: One year in 

Candid

In February 2023, we officially launched Demographics via Candid , an initiative that empowers nonprofits to share their demographic data one time, through the Candid profile, where it can be accessed and reused by funders and other stakeholders across the field.

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Who is sharing nonprofit demographic data with Candid? 

Candid

Since 2014, Candid has been collecting demographic data about the people who work at U.S. nonprofits through Candid’s nonprofit profiles. i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. Source: Candid, 2023.

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Connecting the dots: Fighting for equity through a data partnership 

Candid

When the Supreme Court gutted race-conscious admissions last summer and the American Alliance for Equal Rights followed with a lawsuit against the Fearless Fund, some in the philanthropic sector feared that demographic data had become a potential liability. Listening and addressing barriers But now, I’m not worried.

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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

Who are the community influencers on trending topics? What are real-time trends and demographics of our meeting registrants? Research shows that people remember 80% of what they see and do. Look at trends over time. Which courses might lead to additional sales and which ones are dead ends? Sentiment Analysis.

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Reimagining grantmaking with data collaboration at scale 

Candid

In addition to Candid’s vice president of influence Aleda Gagarin, the session featured Ellen Dickenson, senior vice president for research of United Way of Massachusetts Bay; Jeffrey Jimenez-Kurlander, learning and impact officer from the Surdna Foundation; and Kerrin Mitchell, co-founder of Fluxx.

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Virtual Fundraising: 5 Tips for Moving In-Person Auctions Online

Nonprofit Tech for Good

To maximize efforts and drive greater donations, below are some critical steps to keep in mind before jumping on this emerging trend in online fundraising. As resources may be limited, it’s best to target items that won’t take a lot of phone calls or research to request. 1) Get your auction list in check. .

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