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10 Emerging Trends in Online Communications and Fundraising to Watch in 2018

Nonprofit Tech for Good

Facebook Fundraising Tools [ Conservation International ]. Demographic Shifts Worldwide. The world’s most popular messaging apps are WhatsApp, Facebook Messenger, and Viber. Facebook Messenger Payments are primarily accepted in the United States and Europe. Facebook Live Best Practices ]. Periscope Coins.

Trend 275
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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Shows ad performance data like impressions, spend, and demographic reach. May not allow visibility into US ads.

Library 104
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Are your ears burning? Ultimate Guide To Social Listening Tools

Whole Whale

By tracking relevant conversations, you can get insights into the demographics of the people most interested in your cause as well as the topics they’re talking about. Track trends relevant to your cause and industry area. Grab the RSS feed at the bottom of the search results page and add to Google Reader. Twitter Listening.

Tools 98
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. And while that may sound low, it is double the rate of Facebook Pages. LinkedIn Pages.

Linkedin 361
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Facebook Usage Declines: What Does It Mean for Your Nonprofit’s Digital Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent.

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4 Nonprofit Tech Strategies For Better Fundraising

TechImpact

As a result of the highly competitive, tech driven, contemporary fundraising market it is important to stay ahead of the trends. Additionally, you need to make it a priority to not only populate your new blog with content, but with applicable content that will resonate with a certain demographic. Start blogging.

Tech 218
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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

By regularly posting content to a variety of platforms like Instagram and Facebook, you can encourage new audiences to check out your business and increase your brand visibility. Or, if you want to reach an older demographic, you could share customer testimonials on Facebook to build trust.

Channel 52