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Lessons learned: Using demographic data to move from intention to action 

Candid

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. Here I highlight their best practices for collecting this data from grantees, as well as what this information is helping foundations to achieve.

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Collecting demographic data: Nonprofits value transparency but need support

Candid

Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. Among organizations that did not share demographic data, 65% were unaware that this section of their profile was incomplete.

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Trust-based considerations for demographic data

Candid

The sector’s overreliance on burdensome, transactional systems was inhibiting funders’ ability to be responsive and nimble—especially among organizations on the frontlines. Moreover, it became more apparent that these very systems were perpetuating a history of distrust, underinvestment, and disinvestment in BIPOC-led organizations.

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Demographics via Candid: A data-driven approach to encourage equitable funding practices

Candid

However, without a comprehensive baseline of the diversity represented within organizations, philanthropy can’t make good on these promises. To understand the demographic makeup of nonprofit partners, individual funders often request this information on their own. Introducing Demographics via Candid.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Shows ad performance data like impressions, spend, and demographic reach. Provides information on the ad buyer and funding entities behind political/issue ads.

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Building Blocks of Effective Creative: Relevance

M+R

Over the next few weeks, we’ll be discussing the core elements of effective creative and how to incorporate them into your direct response creative. That’s why so many email messages begin “Dear <First_Name> ” It’s why ads are targeted based on demographics and user behavior, and why remarketing is a powerful tool. Timeliness.

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12 Demographic & Technology Trends Changing the Nonprofit Sector Worldwide

Nonprofit Tech for Good

Social good organizations will also be needed to apply pressure on institutions to prioritize diplomacy, human rights, to act on climate change, and to protect the world’s remaining biodiversity. Social good organizations will be at the forefront of racial and economic justice and Gen Z will be the most diverse generation ever known.