Association Analytics

FEBRUARY 20, 2024

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions.

Create 169

Create Strategy Associations Registration 169

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Metrics Tracking. >> Presentation. Do-It-Yourself.

Metrics 219

Metrics Community Map Template 219

DNL OmniMedia

NOVEMBER 22, 2022

Nonprofits who have a Google Ad Grants account or a paid Google Ad account often appreciate the web traffic they receive from their Google Ads. ” What Determines the Performance of Your Google Ads Results? ” What Determines the Performance of Your Google Ads Results?

Google 52

Google Results Websites Grant 52

Kindful

MARCH 25, 2021

No matter the strategy, the best way to optimize your donor communication processes is to leverage donor data. Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. You’ll be exploring: What type of donor data should you collect?

Communication 98

Communication Donor Data Guide 98

Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. Track the number of monthly donations and the total given.

Track 222

Track Mobile Media Fundraising 222

Byte Technology

MARCH 11, 2016

Track Your Demographics. For those websites that feature the very handy internal search capacity, this is an important piece of data you should be tracking. do not have e-commerce tracking set up in their Google Analytics accounts. Don’t Ignore Commerce.

Analytics 100

Analytics Google Digital Marketing 100

Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. Track the number of monthly donations and the total given.

Track 185

Track Mobile Media Fundraising 185

Candid

APRIL 13, 2021

Google has emerged as one of the most influential and powerful organizations of our time. Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Eligible charitable organizations apply to Google to receive $10,000 a month to use on Google Ads.

Grant 98

Grant Google Problem Analytics 98

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. What to do now.

Time 70

Time Metrics Analytics Adopt 70

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. We recommend you reach out to their team for all your Google Grants needs! How do I manage Google Grants?

Grant 52

Grant Google Management Guide 52

Whole Whale

NOVEMBER 23, 2022

Ease of use : The best dashboards are easy to use, even for those who don’t have a lot of experience with data. Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit. Looker is a data dashboarding tool that allows users to create, explore, and visualize data.

Analytics 52

Analytics Tools Wikipedia Track 52

Connection Cafe

MARCH 10, 2021

More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. From there, your organization has to stay on top of task management to maintain compliance with Google’s standards, make the most of your Google Ad Grant, and jumpstart your organization’s digital marketing efforts.

Grant 61

Grant Google Guide Nonprofit 61

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. From a steep learning curve to having to interpret new metrics, the frustration is real. The planned phaseout of Google Analytics was a shock when it was announced.

Analytics 73

Analytics Museum University Google 73

Nonprofits Source

MAY 15, 2024

Start by digging into your customer data to better understand who they are. Typically, marketing research relies on third-party data to help you understand broader, industry-wide patterns and capture audiences you don’t currently serve. For example, if your goal is to increase sales, you’ll need to track the campaign’s conversion rate.

Map 52

Map Digital Business Marketing 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!” We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) It helps you set priorities, allocate resources, and make choices.

Metrics 96

Metrics Facebook Data Measure 96

Amy Sample Ward

MAY 4, 2011

Data: Strategy and Storytelling. Metrics Tracking template! Analytics and Metrics. During the class, we talked about the importance of tracking and the possibilities that exist for tracking usage beyond just your organization’s website. We also talked about user testing and storytelling with data.

Lecture 137

Lecture Storytelling Data Strategy 137

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends.

Communication 98

Communication Campaign Channel Measure 98

Qgiv

NOVEMBER 9, 2023

Measure and track your success. Here are a couple key metrics: Donations : Have your donations increased? Tracking over a full 12 months is a good timeframe since certain periods of the year have increased or decreased fundraising (org-specific annual events, the summer slowdown, Giving Season, etc.).

Strategy 110

Strategy Tips Nonprofit Conservancy 110

sgEngage

JANUARY 30, 2024

Some of the most helpful solutions for fundraising are data processors like IBM Watson or Google Cloud AI. You add the data to a machine-learning solution, which uses the information to learn about your donor base. Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs.

Tools 92

Tools Donor Fundraising Survey 92

Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. The Importance of First-Party Data What’s the Big Deal?

Marketing 52

Marketing Plugin Track Policy 52

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Track your own data. Once you know the benchmarks, you can compare your data to them and evaluate how successful your efforts are. Here are some of the questions you might ask in order to understand what metrics to track: . — Kevin Shulman for the Agitator-DonorVoice.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

Analytics 59

Analytics University Difference Metrics 59

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Facebook pages have also offered some insightful data on audience engagement. Twitter has been a bit late to the party, providing very limited data unless you invested in their ad platform.

Track 65

Track Twitter Analytics Metrics 65

NTEN

JANUARY 28, 2013

Over the last few years, NTEN has been working with nonprofits to understand how to better wrangle all the data they’re creating and what’s available to them into improved results: more mission impact. In 2010, we organized an online workshop we affectionately titled “Taming the Data Monster.”

NTEN 100

NTEN Data Metrics Sample 100

NTEN

NOVEMBER 14, 2012

In April 2012 NTEN worked with Idealware to conduct a survey of nonprofits about their relationships with data, and what we found was a large dichotomy—either they were doing a lot with their metrics or not much at all. Download the complete report, "The State of the Nonprofit Data.".

Research 85

Research Data Metrics Nonprofit 85

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

One of the messages in the book is “Collect less data, think more about it.” ” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” Asks so what? What did you learn?

Reddit 98

Reddit Data Time DC 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

It goes beyond just analytics tools to exploring tools, techniques, and data for measuring deep civic engagement, open governance, and inclusive decision-making. Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Hone in on your true scope of influence.

Metrics 50

Metrics Method Tech Government 50

Bloomerang

NOVEMBER 12, 2021

Nor am I convinced we’ll have the bandwidth to use the tools or this data. . In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. How can these tools help you track meaningful data? Then disregard the data that isn’t relevant.

Analytics 112

Analytics Digital Tools Measure 112

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important? Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media.

Metrics 77

Metrics Social Media Media Social 77

Whole Whale

JANUARY 28, 2023

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). Once this file is downloaded by a user’s device, your ability to track what they do with that file falls off of a cliff. Trying to track podcasts is pretty similar.

Podcast 52

Podcast Measure Feeds Plugin 52

Candid

DECEMBER 12, 2022

Let’s say you’ve been tasked with researching potential nonprofits to partner with on an upcoming funding initiative by doing some online research, using Google, Candid’s nonprofit profiles , or the like. Picture yourself in a donor’s shoes. Get to know your audience. How familiar or comfortable are they with the causes or issues you address?

Video 105

Video Support Tips Audio 105

Qgiv

APRIL 22, 2024

On the other hand, outbound marketing is usually a nonprofit advertising approach that focuses on communication channels such as: Google Ads, social media ads, commercials, mail campaigns, and other paid marketing. The metrics you track are often determined by your SMART goals, so keep those in mind when selecting what data to record.

Marketing 52

Marketing Guide Nonprofit Channel 52

Bloomerang

MARCH 4, 2024

Picture this: your donor data and fundraising trends reports are due, but instead of the usual stress, you’re calm, prepared, and even proud of what you’re about to submit. Make better strategic decisions: Take advantage of data-driven insights for informed planning and execution. Sounds ideal, right?

Report 64

Report Effective Fundraising Template 64

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. What is Google Analytics 4? Understanding the history of Google’s analytics suite is useful in better understanding GA4. Google changed it to Universal Analytics after they acquired it in 2005.)

FAQ 57

FAQ Organization Analytics Google 57

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% Hopefully we will never repeat 2020. increase in fundraising email revenue.

Online 100

Online Fundraising Benchmark Adwords 100

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Social Media 78