How Nonprofits Can Create & Track Conversions in Google Analytics 4
Nonprofit Tech for Good
JULY 9, 2023
To make the most of new features, nonprofits must know how to create and track conversions in GA4. Creating and using UTMs The first place to start is to ensure your email blasts include UTMs on any links to your website. So, to create Conversions in GA4, we must set up Events and then mark them as Conversions.
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