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What’s The Difference Between A Principal Gift And A Mega Gift?

Bloomerang

The concept of a “mega gift” was coined by the late Jerold Panas , a fundraising pioneer in our industry. In his iconic book Mega Gifts , he writes about the types of people who give mega gifts and what it takes to have relationships with these donors. Principal gifts vs. mega gifts. Who Gets the Gifts.

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Getting started with AI-driven fundraising: crash course

Candid

Flag opportunities for mid-level, major, and planned gifts to help guide your stewardship strategies and better allocate your development team’s resources. Can an organization raise more by contacting a smaller, more targeted group of donors? AI also identified 411 gifts that were missed by the traditional mailing list.

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[ASK AN EXPERT] Who are the Best Prospects for Legacy Gifts?

Bloomerang

Today’s question comes from a nonprofit leader who needs advice on who the best prospects are to ask for legacy gifts. Dear No Rockefellers, It’s a myth that legacy gifts must come from rich people. This may be those who give to you religiously, or even those who don’t make cash gifts but who give their time as volunteers.

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[ASK AN EXPERT] How to Publicly Recognize Memorial Gifts

Bloomerang

Today’s question comes from a fundraiser who wants advice on how to honor, credit, and recognize their memorial gifts. . This would basically give credit to the same gift twice on the Honor Roll. I would simply count up all gifts from the Vanguard Fund and list them under that category. . — Don’t Want Double Trouble.

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Top Interview Questions For Hiring a Major Gifts Officer

Allegiance Group

When you’re looking for an employee, it’s not a decision you undertake lightly – especially when it’s someone who will have as much of an effect on your organization as a Major Gifts Officer (MGO). What is a Major Gifts Officer? What skills and qualities should you look for in a major gifts officer? What makes you nervous?

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. For every 1,000 fundraising messages sent, nonprofits raised $78. 33% of donors give tribute gifts to family and friends. Promote Your Tribute Gifts. M+R Benchmarks Report.

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[ASK AN EXPERT] What is the Purpose of Publicizing Legacy Gifts?

Bloomerang

So no one in the family will notice how, or if, we acknowledge the gift. My boss thinks talking about such gifts is a bit unseemly because they’re received due to a death. Dear Need to Make a Case, There are two ways I like to honor/acknowledge legacy gifts: Story of impact. She prefers staying quiet. Donor’s story.

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