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Tech Soup

Creative Commons is a charity that champions reduced restrictions on copyrighted work by creating licenses that make it clear how material can be used, changed, and shared. Creative Commons has devised a set of six free and easy-to-use copyright licenses. Email our friendly blog team at: blog AT techsoupglobal DOT org.

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ASU Lodestar Center Blog: Research Friday: Why Do People Stop Giving?

ASU Lodestar Center

Currently (on my lowly grad student budget), I only give money to one nonprofit org. I had never received one response from an email but yesterday I saw many of those people at our annual festival. Then the light bulb would go off, "oh, I saw your email. That is great. Can I still make a donation?"

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Did You Miss The Online Holiday Fundraising Season? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Despite Newer Technologies, Email Remains Number One | Main | Overbrook Foundation Reports Grantees Dont Know Web 2.0 60) Search « Despite Newer Technologies, Email Remains Number One | Main | Overbrook Foundation Reports Grantees Dont Know Web 2.0 September 25, 2007 | Heidi Gider Copyright © 2008, Care2.com

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Did You Miss The Online Holiday Fundraising Season? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Despite Newer Technologies, Email Remains Number One | Main | Overbrook Foundation Reports Grantees Dont Know Web 2.0 60) Search « Despite Newer Technologies, Email Remains Number One | Main | Overbrook Foundation Reports Grantees Dont Know Web 2.0 September 25, 2007 | Heidi Gider Copyright © 2008, Care2.com

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Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

So how to do we take this long-standing DM lesson and apply it to our growing email lists? What is the best strategy for converting new email subscribers into donating members? Is it better to cultivate the new email subscriber before asking for the first gift? But how soon, exactly? And what should that contact look like?

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Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

So how to do we take this long-standing DM lesson and apply it to our growing email lists? What is the best strategy for converting new email subscribers into donating members? Is it better to cultivate the new email subscriber before asking for the first gift? But how soon, exactly? And what should that contact look like?

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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

But email advertising continues to surge and is now the number one online ad category. “That includes sending direct mail to drive traffic online, as well as sending direct mail to get a response in the mail, and sending email to reinforce an offline message,” Kirchoff said. So what’s the verdict?

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