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ASU Lodestar Center Blog: Research Friday: Why Do People Stop Giving?

ASU Lodestar Center

Currently (on my lowly grad student budget), I only give money to one nonprofit org. The more our communications become technology driven, the greater impact in-person contact can have. The evident craving for shortcuts--ways to avoid the personal contact that really drives continued giving--amazes me. Excellent example Kayla.

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Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

So how to do we take this long-standing DM lesson and apply it to our growing email lists? What is the best strategy for converting new email subscribers into donating members? Clearly this indicates the importance of contacting new online subscribers as soon as possible. And what should that contact look like?

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Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

So how to do we take this long-standing DM lesson and apply it to our growing email lists? What is the best strategy for converting new email subscribers into donating members? Clearly this indicates the importance of contacting new online subscribers as soon as possible. And what should that contact look like?

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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

But email advertising continues to surge and is now the number one online ad category. “That includes sending direct mail to drive traffic online, as well as sending direct mail to get a response in the mail, and sending email to reinforce an offline message,” Kirchoff said. 60) Search « Is Direct Mail Dying or Dead?

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Did You Miss The Online Holiday Fundraising Season? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Despite Newer Technologies, Email Remains Number One | Main | Overbrook Foundation Reports Grantees Dont Know Web 2.0 60) Search « Despite Newer Technologies, Email Remains Number One | Main | Overbrook Foundation Reports Grantees Dont Know Web 2.0 September 25, 2007 | Heidi Gider Copyright © 2008, Care2.com

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Did You Miss The Online Holiday Fundraising Season? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Despite Newer Technologies, Email Remains Number One | Main | Overbrook Foundation Reports Grantees Dont Know Web 2.0 60) Search « Despite Newer Technologies, Email Remains Number One | Main | Overbrook Foundation Reports Grantees Dont Know Web 2.0 September 25, 2007 | Heidi Gider Copyright © 2008, Care2.com

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How They Did It: LWB Wins Facebook Causes Giving Challenge - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

The last two weeks of the contest, Amy and 10 others worked 8-10 hours a day blogging, emailing supporters, making phone calls, and recruiting teens and college students to help them towards gathering donations for the Cause. How frequently did we email? In the beginning we emailed our supporters about once a week.

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