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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level.

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person. For example: 4) Begin cultivating your new donor prospects. For example, a donor journey “Welcome Series” email: 6) Continue to engage non-donors. Robin L.

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September Wrap-Up Community Builder Chat: Online, Offline, and Migration

Amy Sample Ward

There was some really rich conversation with lots of great ideas shared and best practices recommended. Question 2 : asked how to build a loop between on and offline engagement. I’m already looking forward to the next opportunity to connect with others working to build community and explore ideas and examples.

Offline 129
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What is Slacktivism and is it Even Helping?

NonProfit Hub

The prime example of slacktivism gone right is the ALS Ice Bucket Challenge campaign. Sparking conversation. If your friend Sue shares an article on Twitter about helping kids in your community who are on reduced lunches, your inclination might be to ask Sue how she got connected and what you can do to help.

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An Offline Social Media Exercise That Improves Online Content

Tech Soup

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. This exercise helps people to see in real time how much engagement their example post gets. For my cohort, I prefer the anonymous route to reduce bias.

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New on SSIR: Slacktivism, the gateway to change?

Amy Sample Ward

My latest post is up on the Stanford Social Innovation Review – you can read it and join the conversation at SSIR or read the repost below. But I want to add a few more elements that can help change organizations’ calls for response into actual calls to action: Create opportunities that people can personalize. Getting Offline.

Change 194