The NonProfit Times

MAY 23, 2024

We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.” Finding the right mix of these elements is often done via a practice known as A/B testing.

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Test email Spam United States 52

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. Are you getting that sinking feeling that your nonprofit’s website isn’t helping your mission as much as it could? 1) Website traffic isn’t great—the quantity or quality.

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Websites Nonprofit Guidelines Phone 239

Nonprofit Tech for Good

AUGUST 16, 2019

By Chuck Spidell , founder of ILLUSIO and a WordPress Strategist committed to helping nonprofits get their websites unstuck and moving forward. If your organization is using generic or low-cost website hosting for WordPress, it’s likely you’re running into common problems: Your website’s pages and posts load slow.

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WordPress Hosting Websites Web 247

Media Cause

FEBRUARY 28, 2022

Here are some options that come top of mind: Social Media: Cons: Generally limited in the amount of content you can fit in a post. Can link to more in-depth content. Can push to more in-depth content. The more engaging your content, the larger of a request you can make. Test and track.

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Content Test Student Audience 105

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date.

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Websites Nonprofit Audience Mobile 115

Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

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Calendar Social Media Content Media 275

NetWits

FEBRUARY 17, 2011

Everytime you reskin your website, or send out an email blast, you need to make sure that you take the time to test how content appears to your supporters. This may sound like a really basic step, but it’s amazing how many testing and double checking procedures fly out the door in the midst of a last minute frenzy.

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Test email Websites Sound 125

sgEngage

JULY 13, 2021

Website design has changed a lot over the last decade, largely due to the vast availability of low-cost, templated designs that look quite stunning. Information Architecture (IA) is the structural design of a website. But it’s the key to what makes a good website, well, good! Findability. Scalability.

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Websites Structure Template Design 104

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. So, what kind of content is that, exactly?

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Action Practice Tips Seattle 251

Forum One

MAY 16, 2024

After all the work to ensure your new website is accessible and in compliance with Section 508 and WCAG standards, you shift into day-to-day operations, and… things change. It takes intention and planning to maintain a website’s level of accessibility as you make content and development updates over time.

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Accessibility Drupal Test Review 88

Association Analytics

APRIL 1, 2024

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. They then promoted that content to unengaged members with similar profiles.

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Data Strategy Associations Survey 210

Get Fully Funded

OCTOBER 31, 2022

The holidays are coming soon and that means you need to be ready to make the most of it, starting with getting your nonprofit website spiffed up, donor friendly, and ready to receive donations. But, if you’re like most people, you haven’t looked at your website in a while. So, what exactly does an optimized website look like?

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Websites Giving Donation Nonprofit 89

Forum One

AUGUST 19, 2021

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

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Test Audience Research Interview 84

Association Analytics

FEBRUARY 20, 2024

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. You want to provide the most relevant and engaging resources, content and events, at just the right time, so you keep them moving through their journey.

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Create Strategy Associations Registration 169

Pamela Grow

SEPTEMBER 20, 2023

Imagine this: a new site visitor passionate about your cause is looking for an organization to support and lands on your website. However, they’re quickly met with a disorganized website design that makes it difficult to learn about your mission and how to get involved. Let’s begin. Let’s begin.

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Websites Donor Strategy Demonstration 52

Get Fully Funded

MARCH 14, 2022

Building a non-profit website might be the most intimidating aspect of launching an organization. The experience people have on your non-profit website will influence what they think about you and if they think they can trust you. That’s a lot of pressure on you to have a good website! You just drag-and-drop.

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Forum One

MAY 12, 2021

An increasingly central MarTech approach to achieving this impact is through website personalization, a strategy that centers on the behaviors and interests of individual website visitors. When incorporated within a larger content strategy, an effective digital personalization strategy can result in tangible, increased user engagement.

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Open Source Personal Websites Open 73

Greater Giving

FEBRUARY 22, 2022

To keep donors engaged and maintain a steady funding stream year-round, nonprofits are increasingly turning to their websites to help drive ongoing fundraising pursuits. Incorporate these six elements into your website to see better fundraising results: 1. Accessible content. Inspiring calls to action. Let’s dive in!

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Websites Donation Images Mobile 97

Allegiance Group

MAY 16, 2023

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. Website redesigns aren’t always fiscally feasible. Add landing pages.

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Websites Alternative Nonprofit Conversation 52

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

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Guidelines Accessibility Design Content 52

.orgSource

SEPTEMBER 19, 2023

We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. This technology is being used to create new forms of content, automate tasks that were once done by humans, and make it easier for people to infringe on the intellectual property (IP) rights of others. leadership. But Industry 4.0

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Sponsor Associations North America Law 221

DNL OmniMedia

NOVEMBER 22, 2022

While nonprofits are aware that setting up their account the right way can improve results, they often don’t realize that improving their website can also help lead to better results from Google Ads.” How Do Website Improvements Lead to Better Google Ads Results? Make your webpage and website easy to navigate.

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Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Including links, of course, also helps increase traffic to your website. 3) Tweet content that inspires engagement.

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NTEN

AUGUST 26, 2013

People generally associate the topic of web accessibility with the Americans with Disabilities Act (ADA), but I like to think of web accessibility as the practice of making websites with content, features and functionality that people of all abilities can access and use.

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Accessibility Websites Test Tools 100

sgEngage

SEPTEMBER 6, 2023

To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline. Step 1: Improve Your Content Strategy Acquiring new donors online requires you to build a better content plan.

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Digital Donor Work Calendar 90

NTEN

DECEMBER 27, 2013

People generally associate the topic of web accessibility with the Americans with Disabilities Act (ADA), but I like to think of web accessibility as the practice of making websites with content, features and functionality that people of all abilities can access and use.

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Accessibility Websites Test Tools 91

Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference. More on content marketing here.

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Strategy Tips Google Search 98

Whole Whale

MAY 2, 2024

Meta descriptions and tagging Interns can be given assignments to clean up tagging and past content on platforms like YouTube or Pinterest which will help discoverability. Writing meta descriptions for main pages on your website is another good task that will help indexing of a website. Many eyes make for light work.

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International Program Ideas Data 98

.orgSource

FEBRUARY 12, 2024

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Content is easier to produce and more effective when all communicators understand the desired outcomes.” Data is an important connector.

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NetWits

FEBRUARY 6, 2011

There’s been a lot of talk about mobile throughout the last few years, but it seems that many of us still struggle when it comes to creating a website that can be read easily by mobile browsers. Try using blocks of colour (keeping with your branding) to break up different areas of content if needed. Test your site on a tablet.

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Mobile Websites Flash Test 169

Allegiance Group

JUNE 7, 2023

What is website accessibility and why is it important? If a website is accessible, it means that it was built and designed for all people to use it. Websites are a tool for people to find information, learn, read the news, donate to causes that matter to them, shop, and more.

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NetWits

APRIL 25, 2012

Effective nonprofit websites don’t exist as boutiques to show off information. You know that your nonprofits website is a tool that should be used. Here are two of the ten key elements every nonprofit website should have. Without knowing who your website is serving you’re shooting in the dark.

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Websites Effective Create Nonprofit 180

NetWits

JANUARY 3, 2011

Nonprofits have become more sophisticated at driving traffic to their websites. Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. What happens, though, when visitors arrive at your website? Why is testing important?

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Rate Content Conversation Test 134

Forum One

MAY 3, 2021

Redesigning a government agency or department website is no small task. There is content to manage, stakeholders to involve, and processes to follow to ensure that the redesign meets your needs and subsequently launched successfully. Here are the essential areas to focus on when taking on a government website redesign.

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Government Websites Proposal Digital 70

NTEN

JULY 10, 2013

What if you could find out the type of content that visitors to your site liked best without having to directly ask them? A/B testing can help you find out what type of content is most effective on your site! a/b testing nten Web Sites websites'

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Test Volunteer NTEN Site 86

AccelEvents

JANUARY 28, 2021

When planning your virtual event, you have to make production decisions that include choosing the best way to stream your content. With any virtual event, you need a plan for video content. But how do you decide on live streaming or pre-recorded content? But how do you decide on live streaming or pre-recorded content?

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Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This allows you to successfully test and evaluate your personalization strategies and tactics.

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Personal Test Demographics Analytics 101