Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here!

Strategy 98

Strategy Tips Google Search 98

Association Analytics

FEBRUARY 20, 2024

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. You want to provide the most relevant and engaging resources, content and events, at just the right time, so you keep them moving through their journey.

Create 169

Create Strategy Associations Registration 169

Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Drafting and testing. Writing multiple drafts for A/B testing on social media. Generating variations on hashtags and keyword searches. For example: I want you to act as an average college student in the Midwest. Optimizing reach.

Social Media 80

Social Media Images Video Media 80

Nonprofit Tech for Good

MAY 13, 2022

The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Term will help you identify which variation of content got someone to your site – which is super helpful for Search Ads tracking or analysing the effectiveness of a specific ad in your campaign ! .

Donor 297

Donor Track Campaign Facebook 297

Candid

JUNE 7, 2023

For example, our preference for video content rings true. To answer these questions and put experts’ advice to the test, I decided to ask my peers. Has a shorter attention span, which requires content that is skimmable. While I’m not an expert, I’d say that some of the tips out there seem pretty accurate.

Advice 98

Advice Social Media Media Meme 98

.orgSource

AUGUST 14, 2023

Initially Bard, the underdog who I was rooting for, failed this test miserably. Bard is able to access and process information from the real world through Google Search. I can also translate languages, write different kinds of creative content, and answer your questions in an informative way. Bard is not perfect.

Language 221

Language Model Mongolia Training 221

.orgSource

SEPTEMBER 25, 2023

Maybe you’ve already experimented using generative AI to create content such as outlines, agendas, or even articles. Begin the Search Give the bot clear objectives. If you’ve been looking for an initiative to spark interdepartmental collaboration, a chatbot would be a good test case. Check Bing out.

Las Vegas 221

Las Vegas Language Interaction Associations 221

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. View your nonprofit’s website on a computer, tablet and phone and test these important actions: Complete an online form. 4) Key features and content aren’t accessible. Give it a try!

Websites 255

Websites Nonprofit Guidelines Phone 255

Bloomerang

AUGUST 29, 2022

Search advertising: text ads that show up in search engine results, namely utilizing the Google Ad Grant or paid Google Ads. The average cost per donation was $46 from search ads, $86 from social ads, and $178 from display ads. Ad 2 – Shares a piece of exciting content to generate buzz. to collect qualified leads.

Digital 118

Digital Program Tips Nonprofit 118

Nonprofit Tech for Good

MAY 8, 2019

The Race Forward communications team constantly revisits their strategies in search for more resonant messages and new opportunities for engagement. HSNY’s website now also targets individuals looking for hunger-relief services for themselves and their families, and offers content that reflects this shift, such as a SNAP pre-screening tool.

Online 248

Online Hunger Metrics Drupal 248

Gyrus

OCTOBER 20, 2016

The Power of Free Learnings – Non-SCORM Content. In the modern world, we have access to a wide-variety of free content. Here is a quick guideline in evaluating the free content available to you, and how to augment your learning program with what you find. Evaluate Current Content. Evaluating the Free Content.

Content 64

Content Free Learning Evaluation 64

Nimble AMS

NOVEMBER 11, 2022

Salesforce admins can build branded, personalized, and information – rich content , with the click of their mouse, to inspire an amazing member experience. . Administrators can search for the best app to meet their association’s needs and further the reach of Nimble AMS. Salesforce sandbox. Nimble AMS my Trailhead.

Associations 118

Associations Adobe Software Widget 118

Whole Whale

JANUARY 27, 2023

Your nonprofit can join the conversation by answering questions relevant to your mission or content priority areas and build a following over time through thoughtful responses and participation/interaction on topics related to your nonprofit’s mission. This will help accrue clout to the main organization account.

Awareness 52

Awareness Question Ideas Strategy 52

The MatrixFiles

JUNE 15, 2021

BeSpeake clients have: Paid closer attention to the content and slides. User testing to make sure all of this wayfinding guidance is actually effective. Extended attendee profiles and better searching. Easy to use attendee search and messaging. Some attendees are content to focus on the sessions.

Virtual 130

Virtual Conference Create Learning 130

NetWits

MAY 26, 2011

The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. A new version of Google Analytics is currently in Beta testing and a future web post will address what you should know before using. Top Content. Google Analytics Dashboard.

Report 251

Report Web Analytics Comparison 251

Media Cause

JULY 23, 2021

Make sure those links are front and center for people looking for your organization on search. For structured snippets, add four values to each header, but be sure you have enough content on your website for at least two values. Use Google’s Dynamic Search Ads (DSA) as well. text in your ad to engage with your audience.

Google 52

Google Grant Headline Tips 52

Whole Whale

JANUARY 18, 2021

Test test test! Here are some of the things we do during the test period: In house testing – grab a bunch of people from your company to browse through the website and find bugs. Use Google Search Console , Moz , or Google Analytics to generate a list of 404 pages that you may have missed. Check 404s.

Site 52

Site Map Google Test 52

TechImpact

MARCH 19, 2014

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Gathering your content. Generally speaking, the way you gather your content will vary depending on what your goals are for the newsletter.

Newsletter 247

Newsletter Spam Template Nonprofit 247

M+R

JULY 6, 2023

But we do need a place where we can reach supporters, share content, and look at pictures of other people’s dogs — preferably without being subjected to harassment, trolling, misinformation, and attacks on our democracy. So the search continues. Take it for a test drive.

Twitter 102

Twitter Org Meme Alternative 102

Forum One

SEPTEMBER 15, 2023

Here at Forum One, we have been busy helping organizations prepare for GA4 , and even though our partners have now had time to test it out, GA4 still poses a steep learning curve, and frankly, prompts a lot of complaints. As of July, it is officially gone, replaced by GA4. Key issues of concern (i.e.,

Analytics 76

Analytics Museum University Google 76

Top Nonprofits

MARCH 16, 2022

In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date. Your content is out of date. When your nonprofit’s website content is out of date, your audience won’t be able to find the information they need to get involved. Your website doesn’t reflect your current brand.

Websites 115

Websites Nonprofit Audience Mobile 115

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them.

Adwords 52

Adwords Campaign Search Headline 52

Top Nonprofits

JULY 1, 2022

Since your website is such a vital component of your online outreach strategy, you’ll need to choose the right content management system (CMS) to build and manage it. The top nonprofit websites have more than just solid design and engaging content. Staff training to assist with content migration and entry. Compare top platforms.

Drupal 101

Drupal Tips WordPress Module 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2012

Content Curation for Nonprofits. Here are my slides and curated resources materials for a talk called “ What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet? This area, content curation , is a social media competency that I’m focusing in my own learning and teaching.

Content 101

Content Skype Learning Slides 101

Beneblog: Technology Meets Society

OCTOBER 30, 2014

After an intensive search period, I’m delighted to share that Benetech recently appointed seasoned executive Mark Roberts as our Vice President of Engineering. He’s leading the development, testing, and deployment of Benetech’s tools and services across all its program areas.

Award 186

Award Roles Leadership Profile 186

Byte Technology

AUGUST 22, 2017

Like the 404 error pages, you may find that, as you add more and more content to your WordPress site, certain links you’ve created to take readers to other sites are no longer viable as they’ve moved or have just disappeared. To really keep your site safe, remember to regularly check your security logs and search for unusual activity.

Plugin 100

Plugin WordPress Images Library 100

.orgSource

FEBRUARY 5, 2024

leaders imagine the next problem before it surfaces and are willing to test, experiment, and iterate until they find the solution. You can access us on any platform—whether you are in your home office, on your phone at Starbucks or searching your tablet during a meeting—it doesn’t matter. Association 4.0

Associations 221

Associations Jordan Environment Model 221

The Fundraising Authority

MAY 8, 2021

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. There aren’t many requirements to get started.

Grant 152

Grant Google Search Application 152

Whole Whale

SEPTEMBER 22, 2020

Content lockers. These are email sign-up form boxes that block further content on a page until someone offers their email to unlock it. This locked content might be a download PDF ,or just the rest of the article. They have a landing page and can be promoted across many channels or used as a search engine marketing page.

Ideas 98

Ideas Donor Work Online 98

Nonprofits Source

NOVEMBER 3, 2017

The time has finally come to demystify Search Engine Optimization ( SEO) for nonprofits. In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. With search engine optimization.

Beginner 91

Beginner Digital Marketing Guide 91

DNL OmniMedia

NOVEMBER 22, 2022

To test the speed of your current webpage, you can use Google’s Page Speed Insights tool. There are also more tools available on the internet to test speed and gain information on how to speed up your webpage. Mobile ready buttons should be somewhat minimalist and the pages should avoid too much content.

Google 52

Google Results Websites Grant 52

Byte Technology

MARCH 11, 2016

Too often, Craft notes, organizations stick with one “property” on Analytics but don’t allow for at least three separate views: a main view, a test view and a raw view. This will tell you who’s looking at your website and allow you to fine tune content given specific parameters. Enable Site Search.

Analytics 100

Analytics Google Digital Marketing 100

Forum One

MAY 12, 2021

When incorporated within a larger content strategy, an effective digital personalization strategy can result in tangible, increased user engagement. Forum One is currently developing such a tool to empower content administrators to better shape the content that their audiences need, and in turn, increase the value of their websites.

Open Source 73

Open Source Personal Websites Open 73

Nonprofit Tech for Good

MAY 22, 2022

You can test this online; simply search online for “color contrast checker” and input the colors you plan to use to see how they are rated. After you have compiled all of your content, you will build the documentation for your brand guidelines. Formatting Your Brand Guidelines.

Guidelines 335

Guidelines Photography Library Headline 335

Connection Cafe

AUGUST 17, 2011

When you think of search engines, you probably think of Google, but maybe not Google Analytics. Your site probably has search functionality, so use Google analytics to track it. If you find things that people are searching for, maybe they need to be promoted more heavily on your site. Look at the URL of the search results page.

Search 46

Search Analytics Google Site 46

Nimble AMS

APRIL 6, 2020

So, you’ve narrowed your search for a new association management software (AMS) solution to those built on Salesforce CRM. A sandbox is a testing environment where you can test code changes separately from your live production environment. Here’s what you need to know next. Great choice! A Salesforce sandbox can be expensive.

Associations 78

Associations Test Model Environment 78

NetWits

MARCH 27, 2013

That term found its way to the web with the thought that the most prominent content of your website should be immediately available when the page loads, lest the audience navigate somewhere else. Because Apple’s interface testing showed that users scrolled regardless of the presence of a visual cue. Why did they do this?

Life 141

Life Interaction Content Design 141