Nonprofit Tech for Good

APRIL 24, 2010

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. Essentially, nonprofits have been advertising Facebook to untold millions for free helping it become the powerhouse that it is today – the largest, most active social networking website on the Web. It’s time for them to give back.

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ROI Integration Question Facebook 241

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

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Social Media Avatar Media Ratio 277

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

Social Media 170

Social Media Communication Media Online 170

Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

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Social Media Management Media Social 237

Nonprofit Tech for Good

DECEMBER 13, 2010

YouTube: youtube.com/natureconservancy. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. I know our YouTube channel started in 2007. What social media tools are you currently utilizing? Please summarize your ROI.

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Social Media Conservancy Interview Media 206

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

Social Media 150

Social Media Communication Media Online 150

Nonprofit Tech for Good

NOVEMBER 29, 2010

YouTube: youtube.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? We have two full-time, paid people working on social networking along with me. Please summarize your ROI.

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Social Media Interview Examples Media 254

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. That said, here are five ways to do so using social media: 1) Blog, blog, blog!

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Newsletter Social Media Build Media 247

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. The Sierra Club :: www.sierracluub.org.

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Social Media Integration Websites Widget 241

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Timely, relevant breaking news is basis of a good social media campaign.

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Content Ideas Organization New York 231

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Social Media Media Avatar Organization 217

Nonprofit Tech for Good

JULY 9, 2012

Adding social media to that already packed job description just would not have been possible. All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible.

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Social Media Management Media Social 268

Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofit social media managers are bombarded with depressing content. Nonprofits have to pay full price for advertising on social media.

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Social Media Media Social ROI 100

Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about.

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Content Ideas Nonprofit Interview 117

Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

Social Media 100

Social Media Communication Media Online 100

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. LinkedIn, Pinterest, Snapchat, YouTube, Google+, Vine, Tumblr?

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Social Media Media Social St. Louis 100

Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. At the time, nonprofits were primarily only using Myspace and YouTube. There’s definitely a math to social media synergy, and those that start early have both time and math on their side. Social media is not a fad.

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Social Media Media Social Stats 243

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. integration of social media, mobile-optimized donate pages, text-to-give donate pages, and the ability to donate via mobile wallets.

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Newsletter Learning Social Media Social Network 234

Nonprofit Tech for Good

DECEMBER 28, 2010

YouTube: youtube.com/hsus. What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Who maintains your social media campaigns? Blog: hsus.typepad.com.

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United States Social Media Interview Examples 236

Nonprofit Tech for Good

FEBRUARY 1, 2011

YouTube: youtube.com/nationalwildlife. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? I join as many social media sites as I can and try to spend time learning each community so I can offer advice to others on how to engage with them.

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Social Media National Interview Examples 190

Nonprofit Tech for Good

JANUARY 3, 2012

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. Learn basic HTML.

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Social Media Media Management Social 241

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. YouTube: youtube.com/thetaprootfoundation. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? Please summarize your ROI.

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Social Media Foundation Examples Media 189

AccelEvents

SEPTEMBER 1, 2021

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. Other event budgeting tips to consider: Ask if the marketing materials can be used for another upcoming event or as evergreen content.

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Marketing Virtual Sponsor Social Media 105

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. And so it continues to surprise me that nonprofits invest far too little in video content, as if they are somehow exempt from this general trend. Finding the ROI. 92% value the investment they have made in video.

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Video Communication Strategy Stats 139

Nonprofit Tech for Good

MAY 13, 2016

It’s true that social media is in transition. And the next Big Thing in social media Snapchat is baffling to many seasoned social media managers. And email ROI and online giving is up, up, up! By 2018, the global population of social media users is projected to grow to 2.44 social media accounts.

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Social Media Stats NGO South America 100

Nonprofit Tech for Good

MARCH 7, 2011

LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. Nonprofits have been exceptional in their use of social media. LinkedIn Groups can be a powerhouse in ROI. Watch this kind of content carefully! No kidding.

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Linkedin Group Spam ROI 191

Whole Whale

SEPTEMBER 22, 2020

Content lockers. These are email sign-up form boxes that block further content on a page until someone offers their email to unlock it. This locked content might be a download PDF ,or just the rest of the article. These call-to-action boxes break up written content with a clear and relevant email request. In-line CTAs.

Ideas 98

Ideas Donor Work Online 98

Nonprofit Tech for Good

OCTOBER 22, 2009

Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. If you are managing numerous social networking profiles Monday-Friday, then you need some down time on Saturday and Sunday.

Social Media 253

Social Media Media Management Tips 253

Forum One

JULY 11, 2023

As anyone active on social media knows, Elon Musk completed his purchase of Twitter in October 2022, and since then, the platform and its users have been on a wild roller coaster ride. Like Twitter, Threads is a text-based app for conversational social media posts. Why is Threads Being Released Now?

Platform 67

Platform Twitter Alternative Info 67

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

Social Media 52

Social Media Media Hints Social 52

Media Cause

JUNE 28, 2021

If you have a small budget, using social media platforms and search is a great place to start. These platforms do not require any type of minimum spend—and are great at driving an ROI on direct response fundraising campaigns. . When it Comes to Social Audiences, Bigger is Often Better. Ad Targeting for Nonprofits.

Practice 59

Practice Audio Nonprofit Search 59

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. Knock Out Animal Fighting YouTube Contest??? important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t I run the org???s

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Case Study ROI Social Media Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2010

I've been preparing for a Leadership Conference with TCG (Theatre Communications Group, the service organizations for theatre companies) on strategic social media. So, I've been looking at a lot of different examples of how theatres are using social media.  Foursquare is a location-based social network. 

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YouTube Badge Museum Mashup 95

Nonprofit Tech for Good

JUNE 18, 2012

Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI).

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Calendar Google Organization Plugin 196

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2007

The other is a blog post from Collactive called Ten Tips To Spice Up Your YouTube Video. Ask Your Community to Promote Your Video on Social Media Sites. E-Politics Video Blog Posts Heather Diosa's Best Practices for YouTube. E-Politics Video Blog Posts Heather Diosa's Best Practices for YouTube.

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YouTube Video Tips Lesson 50

Nonprofit Tech for Good

SEPTEMBER 14, 2010

Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). There’s a good chance that much of this content will be viewed and read on “TV&# sets. Foursquare. Mobile Browsers.

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Blackberry Tools Media Management 215

Nonprofit Tech for Good

FEBRUARY 26, 2012

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Add links to your nonprofit’s website, blog, and social networking communities. Post quality content to the Google+ Stream. e-Newsletter.

Google 191

Google Practice gMail Avatar 191