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43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

Provided you set aside the time to explore and experiment, your nonprofit can use these free or low-cost tools and resources to significantly improve your digital marketing and fundraising campaigns. SocialSnap also provides customizable social share buttons that can be added to your website or blog content. Websites & Email 1.

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

By Moree Lambeth , Senior Content Creator at Water.org. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Water.org’s Senior Content Creator, Moree Lambeth explains.

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Embracing Data Analytics to Reinvent Your Content Marketing

Association Analytics

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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Cast Video with Strategy to Create Stellar Communications 

.orgSource

Video has an immediacy and impact that consistently outpaces other mediums. I’m glad to see so many organizations producing compelling content. Some professionals still think of video as a one-off initiative. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t.

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5 Ways to Build a Digital Community that will Transform Your Nonprofit

Nonprofit Tech for Good

Liking, commenting on, or sharing content from nonprofits with similar causes or within the same locale fosters a supportive network and broadens the organization’s reach. “Posting and ghosting”—sharing content without follow up engagement—should be avoided. Incorporate user-generated content (UGC).

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How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship

Nonprofit Tech for Good

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. According to a New York Magazine report, conducted in partnership with Livestream, 80% of consumers would rather watch a live video from a brand than read a blog.

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