Embracing Data Analytics to Reinvent Your Content Marketing
Association Analytics
SEPTEMBER 17, 2024
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Nonprofit Tech for Good
JULY 13, 2020
By Moree Lambeth , Senior Content Creator at Water.org. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Water.org’s Senior Content Creator, Moree Lambeth explains.
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Bloomerang
JUNE 3, 2024
User-generated content (UGC) is a powerful approach for nonprofits to engage meaningfully with their audiences. Understanding user-generated content For starters, let’s understand the meaning of user-generated content. This type of content can be anything from blog posts to social media images and videos.
Pamela Grow
MARCH 6, 2024
Below you’ll find some of my most trusted “No BS” online resources. It’s a solid resource you can count on again and again. LinkedIn LinkedIn can be a terrific resource for fundraising information. What would be possible if you followed through on your best intentions? Time to cut the superfluous. Ann Handley. Subscribe here.
Media Cause
NOVEMBER 15, 2022
The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.
Nonprofit Tech for Good
DECEMBER 20, 2018
By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.
Nonprofit Tech for Good
AUGUST 11, 2024
However, the sheer breadth of AI’s applications can be overwhelming, especially for those in the nonprofit space where resources are often limited and staff members wear multiple hats. If you are new to AI, watch this video that shows how to create a ChatGPT account and navigate the interface. ” Ready to dive deeper?
Forum One
MARCH 12, 2024
Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth. And is it so good that it will put me out of a job?)
Candid
MARCH 14, 2024
Creating a consistent supply of social media content for a nonprofit is hard. Despite that, we’ve found ways to come up with a lot of content that is engaging, and sometimes even entertaining. We highlight trends in the sector, drill down into nonprofit data, offer tips for fundraising and grantwriting, and share free resources.
Nonprofit Tech for Good
OCTOBER 17, 2023
Step 1: Create Engaging Content Compelling content is the cornerstone of any successful social media strategy. Visual Content : Visual content, such as images and videos, tends to perform exceptionally well on social media platforms. Invest in creating visually appealing graphics and videos that showcase your work.
Media Cause
JUNE 2, 2024
“Content is King,” but does that go for any content? In the age of AI and accessible software, it is increasingly easier to churn out content. However, creating shareable content is another beast. Optimizing content for your nonprofit should start by looking at your audience. Humans are drawn to human faces.
Kindful
SEPTEMBER 1, 2021
If you’re unsure of where to start when it comes to taking advantage of this giving day, we’ve got good news: We compiled these Giving Tuesday resources to help you prepare for fundraising through the end of the year. Qgiv put together a free ebook packed full of helpful resources. Campaigns & Ideas. Communications & Marketing.
Nonprofit Tech for Good
NOVEMBER 11, 2022
By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . You’ll need to have the spot produced professionally if you don’t have someone on your team who can edit videos and provide at least a.mov or.mp4 file. What is a PSA?
Neon CRM
JANUARY 25, 2024
But, generally, your member newsletter should have a few strategic sections that deliver updates, resources, and more to your members. In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Not every type of content will resonate with every type of audience.
Nonprofit Tech for Good
APRIL 20, 2020
By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. According to a New York Magazine report, conducted in partnership with Livestream, 80% of consumers would rather watch a live video from a brand than read a blog.
Nonprofit Tech for Good
SEPTEMBER 5, 2023
This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”
Media Cause
JANUARY 20, 2023
Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. So, how do you create a content strategy?
Blue Fox
FEBRUARY 23, 2021
At Blue Fox, we are committed to sharing valuable resources to our friends and clients in the nonprofit, social impact and small business sector. As an Intuit QuickBooks affiliate, we wanted to share some insightful, on-demand educational videos from the 7th annual QuickBooks Connect Conference.
Get Fully Funded
JANUARY 26, 2021
Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. In short, videos make an impression. Nonprofit fundraising videos help you raise more money. There are different types of videos, and many do not require expertise.
Nonprofit Tech for Good
MAY 11, 2023
Use the data in these research reports to develop your content and fundraising strategy to ensure that your nonprofit is focusing its limited resources on the tools and methods most likely produce the best results. 2021 Nonprofit Video Index :: Download [US] Published by the Tectonic 13.
Media Cause
OCTOBER 17, 2022
While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. This means including clear content on your site and helpful resources like blogs, case studies, and whitepapers to inform your supporters. Make sure your content is both clear and relevant.
CauseVox
MARCH 24, 2022
It was created with you in mind — the nonprofit director or marketer that is overwhelmed and under-resourced, trying to make an impact through content. With his company Six Second Stories, he helps purpose-driven companies and organizations create short-form, heartfelt video stories to motivate their audiences to take action.
Candid
JUNE 5, 2024
For nonprofit organizations, which often have to meet urgent needs with limited resources, the importance of well-designed learning materials cannot be overstated. You can also conduct a training inventory to identify existing resources that can be repurposed. Design engaging and relevant learning experiences Identify learning needs.
Nonprofit Tech for Good
MAY 7, 2012
If your nonprofit has yet to start a blog or already blogs but struggles with ideas for fresh content, then hopefully the 11 blog content ideas listed below will help. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Share Stories, Photos, and Videos from Events.
Nonprofit Tech for Good
JANUARY 29, 2024
In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. So, instead of pouring more resources into paid ads or buying lead lists, focus on engaging with your audience and adding value to their lives. Say their name.
Nonprofit Tech for Good
MARCH 6, 2013
Still, understand that the content your nonprofit blog publishes, the higher your ROI. Share Stories, Photos, and Videos from Events. You should be regularly photographing and recording videos at important events that your nonprofit hosts. Share Resources and Useful Tips. Provide Organizational Updates.
AccelEvents
JUNE 29, 2020
We have previously given you a list of the best virtual conference platforms as well as lists of the best platforms for virtual trade shows and expos, but some event hosts and producers may need additional tools and resources in order to put on these events. Video plays a big role in the success or failure of virtual events.
Nonprofit Tech for Good
MAY 30, 2022
Social media can be an effective communications tool for nonprofits, but only if nonprofits understand that creating engaging content is essential to acquiring new supporters and donors from social media. Topics include: The role of social media content in digital marketing and fundraising.
Forum One
APRIL 13, 2021
To do this effectively, content strategy for digital collections is a necessary piece that is able to streamline the approach of how these institutions shape and expand their roles as modern resources. Enter content strategist as digital curator. The items that museums, archives, and libraries collect reflect the human spirit.
Whole Whale
AUGUST 20, 2024
While tools like Linktree are popular, Instagram has introduced native link stickers and expanded options for linking content directly within Stories. Keep your links up to date, rotating them to match your current campaigns or featured content. Instagram for Nonprofits: What to Post 6. Take the Course 9.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 21, 2014
Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. It’s obvious to anyone who spends time online that video is taking over the internet. It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones.
Candid
AUGUST 21, 2024
That’s the average time viewers will spend on a social media video before they decide to move on. In any case, today’s audiences prefer shorter, bite-sized social media content, and Candid’s experimenting with ways to provide it. It’s short bursts of educational content, usually under one minute. Three seconds. Keep it short.
NonProfit Hub
AUGUST 19, 2020
Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video with others. Firstly, why are you making it? Don’t Forget Audio.
Nonprofit Tech for Good
JUNE 18, 2024
You can upload a video up to 5 minutes long. Now is a good time to stretch your social media manager skills and try a new tone or content. Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.
Qgiv
OCTOBER 9, 2024
By creating compelling content—such as videos, images, and storytelling posts—fundraisers can capture attention and inspire action. Video appeals for social media fundraising Social Media sites like facebook, YouTube, and X have become places where short-form video content rules.
Nonprofit Tech for Good
AUGUST 24, 2020
Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. First, blogging allows your nonprofit to have a consistent stream of new content use in your e-newsletter and share on social media which increases traffic to your website and awareness of your nonprofit’s brand.
Nonprofit Tech for Good
APRIL 10, 2022
It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.
Bloomerang
SEPTEMBER 7, 2022
How to create your end-of-year fundraising content to maximize the campaign impact. Some will have family looking to intern or friends looking to give back with time or resources other than financial support. Year-end fundraising is about specific disciplines and key decisions of content and process. Creating the content.
fusionSpan
SEPTEMBER 24, 2024
501(c)(3) organizations awarded with the $10,000 monthly grant can promote their web content on search engine results pages for mission-related keywords. Then, write ad copy highlighting membership benefits, like exclusive resources and networking opportunities. Offer Valuable Online Content. Put thought into your landing pages.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 4, 2011
What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 23, 2013
If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. Michael has been front and center of video for nonprofits for years.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 14, 2018
Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. Video is a medium uniquely suited to do just that.”.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 30, 2013
This year at the Nonprofit Technology Conference, I had the pleasure of designing and facilitating a session on “Content Curation for Nonprofits” with Will Coley. This blog post offers reflections and resources from the session. The session was designed to balance content delivery with peer interaction.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 22, 2014
Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” ” UpWell Content Curation Guidelines - The Mobilisation Lab.
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