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5 Content Marketing Success Stories Your Nonprofit Needs to Imitate

NetWits

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples. Now that’s content marketing in action! Hopefully you caught it.

Content 213
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Mike Remixes My CC Entry

Beth's Blog: How Nonprofits Can Use Social Media

Mike is writing some great stuff on remix culture and creative commons license. Mike writes this post Avoid YouTube if You Wanna Remix and Mashup. Remember the aim is to have your content turn up in searches for media that is suitable for remix. CreativeCommonsReadWriteCulture03.jpg So here goes: 1.

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YouTube isn't necessarily OurTube.

Beth's Blog: How Nonprofits Can Use Social Media

Here's an article from Moving Targets that explains why YouTube isn't the best place for political and advocacy web video. That's why I think, in part, point #1 here should be a little less YouTube specific. It's all about context.

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10 Steps to Extension Professional 2.0 Remix

Beth's Blog: How Nonprofits Can Use Social Media

Next week I'm doing a Webinar for Extension Professionals , a remix of 10 Steps to Association 2.0 which was a remix of Marnie Webb 's Ten Ways Nonprofits Can Change the World. My initial remix thought (wrong) was to look for examples that were related to agriculture, but the extension is so much more. I'm nervous. It's messy.

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New on SSIR: You can has memesez?

Amy Sample Ward

Many more groups joined in on the fun, recording videos and posting to YouTube. For others, it means being aware of what the root of the meme is, why people are remaking and remixing the content, and how your community will respond. One of the more recent to join in is Sesame Street.

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A Social Publishing Strategy by John Gautam, Pratham Books

Beth's Blog: How Nonprofits Can Use Social Media

In ongoing conversations with John Gautam on Twitter, I've learned more about how their overall social publishing strategy which balances their curated content or "branded" content with community conversations to co-create social content. Curated Content. India has a reading problem and the problem is two fold.

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Sharing Power, Holding Expertise: The Future of Authority Revisited

Museum 2.0

For hundreds of years, we've owned the content and the message. While we may grudgingly acknowledge the fact that visitors create their own versions of the message around subsets of the content, we don't consciously empower visitors to redistribute their own substandard, non-authoritative messages. Content expertise matters.