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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

Website metrics. Email metrics. Click-through rate (what content got people to click through?). Engagement rate (webinar registrations, donations, downloads). Social Media metrics. Fundraising metrics. Website visitors (what did traffic look like on a monthly or quarterly basis?). Conversion rate (e.g.,

Metrics 74
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. Will you send them additional content resources? Ask them to sign up for a new learning course?

Create 169
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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? Let your data lead the way. Then, multiply that number by 100.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

Data 210
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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

These could be member retention, recruitment, products & services and event registrations. These could be qualitative or specific metrics or KPIs. The event team might be eyeing a better registration system, while marketing focuses on a new email tool. Consider the different departments in your association.

Analytics 169
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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! number of webinar registrants), the customer experience (ex. And of course, make it easy!

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Level Up Your Marketing with Analytics

Association Analytics

Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. This is important for conversion metrics or click-through success metrics.

Analytics 169