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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Add inline donation forms or lightboxes to your top-performing content, directing prospective donors to your donation page. Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors.

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Advocacy & Facebook Political Ads: What Your Nonprofit Needs to Know

Connection Cafe

If you use Facebook, you probably have noticed how the news feed presents political or issue-related ads. Let’s answer those questions and more: This only applies to promoted content (boosted posts, other ads). Unpaid or organic content will not be marked as political/issue, regardless of topic. environment. civil rights.

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Online Community Meetup Recap: Engaging Voters with Social Media

Tech Soup

a brand via online channels, social media communications and website content. " Chiu was the first to launch a Twitter feed and currently has the most followers amongst the mayoral candidates. The new media team communicates this feedback to the communications team, policy team, and the candidate himself. development.

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How Companies Succeed By Engaging Radically With Society

Eric Jacobsen Blog

In order to survive over the long term and gain competitive advantage, companies must learn how to connect profoundly with the world around them -- not only with customers and stakeholders, but also with employees, local communities, politicians, and the environment itself." Another example is the music streaming service Spotify.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

Known for having higher engagement than other social media, Instagram is evolving and it is becoming increasingly more difficult for nonprofits to get exposure in the Instagram Feed. In most cases, your avatar should not include text as it would be too small to read in the Instagram feed on a smartphone. Utilize Geotags.

Practice 363
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My New Year's Resolution: Use Social Media Efficiently - 52 Tips

Beth's Blog: How Nonprofits Can Use Social Media

The economic crisis has changed the external environment. Are you using the social media tools most efficiently and effectively given the environment , the changes in the tools, and your goals? Use tools like PostRank to filter your feeds so you can easily pick out the best content. Do you have a friending policy ?

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Tagging and Communities of Practice - Reflections from KM

Beth's Blog: How Nonprofits Can Use Social Media

Dorine is currently involved a pilot project for KM4DEV where a community of practice is collaborating on sharing delicious feeds. Can anyone use this tag or do we want to create a special feed/account to provide filtered information? (BK: The next step in sophistication is to filter your feeds and be specific in your sources.

Tag 50