Candid

JUNE 5, 2024

Engage colleagues who have developed training content to help uncover any hidden gems. If you’re still coming up empty handed, then you’ll need to create tailored content. Use digital storytelling techniques. Ask staff and external stakeholders to test drive your content.

Design 104

Design Experiment Effective Learning 104

The MatrixFiles

JANUARY 2, 2024

If your goal is to clean up the dead and outdated content on your website, your action plan might look like this: Ask your web manager or web vendor to create an updated inventory of all of the content on your website. Is old content dominating the results? Resolve to make some decisions about 5 types of content, eg.,

Websites 272

Websites Analytics Podcast Map 272

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Internalizing and externalizing an organization-wide culture of philanthropy. Master relevant content marketing. Make your content something with which they’ll want to engage. Where do you find that content?

Content 130

Content Marketing Strategy Fundraising 130

Nonprofit Tech for Good

FEBRUARY 28, 2021

The digital team works hard to produce social content that balances sharing stories of the people they serve, the impact of their work, and the generosity of their supporters. They also have a keen focus on the broader environment, ensuring their content is relevant and appropriate to the moment. Feeding America and Subaru.

Social Media 300

Social Media Hunger Donor Media 300

Media Cause

FEBRUARY 28, 2022

Every cause has multiple reasons why someone should care, and depending on the size and structure of your organization, some may have more internal weight and priority than others. If why people should care can’t be figured out at a stop light, it’s too complex for a digital audience. Can link to more in-depth content.

Content 105

Content Test Student Audience 105

Forum One

APRIL 18, 2023

Ecosystem mapping is a visual representation of all the components of an ecosystem, physical or digital, while service blueprinting creates a visual representation of a journey from both the “front stage” and “backstage” perspectives. Service blueprinting is a key step in mapping your digital ecosystem.

Map 72

Map Service Design Digital 72

ASU Lodestar Center

AUGUST 11, 2021

The reason that we begin with the question – How can nonprofits strategically implement digital tools to achieve impact? – is because our society has shifted from being a “civil society” and into a “digital civil society,” according to a report from the Stanford Center on Philanthropy and Civil Society. Larger, contextual shifts” (e.g.

Digital 98

Digital Impact Tools Texas 98

Media Cause

JANUARY 20, 2023

Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. So, how do you create a content strategy?

Content 59

Content Strategy Create Calendar 59

Media Cause

JUNE 22, 2021

Some people might even call them the peas and carrots of digital engagement. Over the last year, we’ve seen this perfect pairing pay high dividends in our work with Pathfinder International, a 501(c)(3) non-profit that focuses on global reproductive health. Direct fundraising asks are part of a well-rounded digital calendar.

Advocacy 101

Advocacy Digital Fundraising Global 101

Nonprofit Tech for Good

APRIL 13, 2020

By Erin Booker , Head of Content at Funraise , a fundraising platform built for fundraisers by fundraisers with 20+ third-party integrations. We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. Below are must-have integrations to start your dive into digital fundraising. .

Integration 361

Integration Alexa Paypal Virtual 361

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. email addresses are not allowed, and as a general rule, should not be used for your nonprofit communications publicly or internally. LinkedIn Pages. Gmail, Yahoo, etc.

Linkedin 360

Linkedin Practice Social Media Sponsor 360

The MatrixFiles

JANUARY 2, 2024

If your goal is to clean up the dead and outdated content on your website, your action plan might look like this: Ask your web manager or web vendor to create an updated inventory of all of the content on your website. Is old content dominating the results? Resolve to make some decisions about 5 types of content, eg.,

Websites 130

Websites Analytics Podcast Map 130

EveryAction

MAY 4, 2016

Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. Nonprofits like Conservation International use video to (literally) lend a voice to the voiceless in pursuit of spreading awareness of their causes. Side Dish - Video.

Campaign 106

Campaign Digital Nonprofit Social Media 106

Media Cause

OCTOBER 17, 2022

While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. This means including clear content on your site and helpful resources like blogs, case studies, and whitepapers to inform your supporters. Make sure your content is both clear and relevant.

Content 52

Content Channel Search Case Study 52

CauseVox

OCTOBER 16, 2023

Discover how involving donors and volunteers in decision-making processes, captivating audiences with real-life narratives, building trust through authenticity, and inspiring action can reshape your nonprofit’s impact in the digital age. Action: Community stories can inspire action among stakeholders.

Action 86

Action Story Captivate Community 86

CauseVox

AUGUST 18, 2022

In our effort to highlight brilliant changemakers, we sat down with Cylinda Nickel at Compassion Services International to dive deeper into their global fundraising initiatives – particularly their work for Ukraine- and hear about her top fundraising tips. About Compassion Services International. Donation Tipping.

Storytelling 73

Storytelling International email Service 73

CauseVox

SEPTEMBER 27, 2023

Discover how involving donors and volunteers in decision-making processes, captivating audiences with real-life narratives, building trust through authenticity, and inspiring action can reshape your nonprofit’s impact in the digital age. Action: Community stories can inspire action among stakeholders.

Action 82

Action Story Captivate Community 82

Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. Embed calls-to-action within your blog content.

Practice 352

Practice Nonprofit Newsletter News 352

Nonprofit Tech for Good

JULY 9, 2023

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. They look like this: You can also use UTMs to gather information about the campaign and content. Never add a UTM to an internal link on a website. It’s official. Universal Analytics (UA) has stopped processing data.

Track 246

Track Conversation Analytics Google 246

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Enable Site Search. do not have e-commerce tracking set up in their Google Analytics accounts.

Analytics 100

Analytics Google Digital Marketing 100

Forum One

MAY 28, 2024

The Vega Awards acknowledge those who create and continually expand the digital universe. Organized by the International Awards Association (IAA) , the awards recognize and honor the outstanding performance, talent, and effort of the best digital and creative professionals worldwide.

Award 69

Award Oregon Museum Policy 69

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Scheduling tweets is a must for nonprofits that want to engage an international following. 3) Tweet content that inspires engagement. Twitter is not for every nonprofit.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Qgiv

JUNE 10, 2022

Cora graduated from Regent University with a master’s degree in organizational leadership & international business. The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events.

Digital 52

Digital Marketing Online Fundraising 52

Forum One

JUNE 29, 2022

One of the most significant hurdles in implementing a successful digital strategy is a lack of a common understanding of digital tools, processes, and goals. This is why cross-functional collaboration is key to a successful digital strategy. What are our biggest challenges to success? Create feedback channels.

Collaboration 46

Collaboration Digital Strategy Team 46

The MatrixFiles

JANUARY 4, 2023

Vince Talucci of the International Association of Chiefs of Police went on a listening tour to solicit deep member feedback. I hope you’ll give Associations Thrive a listen and give me feedback on the content, format and guests. What We’re Learning from the Associations Thrive Podcast appeared first on Matrix Group International.

Associations 246

Associations Podcast Learning Wisconsin 246

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan.

Beginner 91

Beginner Digital Marketing Guide 91

sgEngage

APRIL 17, 2024

In digital philanthropy, it has never been more important to seek out and embrace innovations, especially innovations in online donation forms. If your nonprofit organization is eager to harness the full potential of your digital fundraising efforts and give your donors what they expect, it’s good to have a guide.

Donation 101

Donation Online Canada System 101

Forum One

MAY 13, 2021

In this post, we focus on the processes and technology of migrating your government services to digital. You can start by conducting an internal audit of your current system and process. How do you create content for our visitors now? How are you sharing analytics information to drive our content strategy?

Government 52

Government Process Service Technology 52

Forum One

SEPTEMBER 30, 2021

Ecosystem mapping is a visual representation of all the components of an ecosystem, physical or digital, while service blueprinting creates a visual representation of a journey from both the “front stage” and “backstage” perspectives. Service blueprinting is a key step in mapping your digital ecosystem.

Map 46

Map Service Design Digital 46

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

Social Media 94

Social Media Media Strategy Social 94

Cloud 4 Good

AUGUST 5, 2021

Improving Internal & External Communications with Marketing Cloud. This migration couldn’t have come at a better time, according to Director of Digital Strategy Evan Thrailkill: “Marketing Cloud remedied internal communication challenges and replaced an email system that had become basically unusable.” .

Alabama 113

Alabama Student University Application 113

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 20, 2014

I’m just back from a trip to Europe where I was part of the opening plenary at this year’s International Fundraising Congress outside of Amsterdam. (I The Plenary content was a creative jigsaw puzzle, a creative collaboration curated by Derek Humphries and hosted by Marcelo Iniarra , from Argentina.

International 104

International Fundraising Argentina Italy 104

Connection Cafe

MAY 7, 2020

Monday, May 18th is International Museum Day , the mission of which is to raise awareness of the fact that, “museums are an important means of cultural exchange, enrichment of cultures and development of mutual understanding, cooperation and peace among peoples.”. 2019 saw more than 55,000 museums across 150 countries participate.

Museum 39

Museum International Support Tips 39

Nonprofit Tech for Good

DECEMBER 13, 2021

Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. A comprehensive web content inventory lists pages, images, documents, and applications on a spreadsheet. An inventory and audit will help you make decisions on: Content to be removed. About the Author.

Websites 301

Websites Analytics Project Proposal 301

Candid

APRIL 13, 2023

However, in today’s online world, it’s easy to get lost in the digital noise. Bring your story to life using different types of video content (e.g., Bring your story to life using different types of video content (e.g., Think about it for a moment by putting yourself in a potential supporter’s shoes.

Storytelling 104

Storytelling Audience Tips Captivate 104

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. Change, for nonprofits, can be both internal and external—from a shift in mission to a change in political or economic winds. The web is always changing.

Online 235

Online Hunger Metrics Drupal 235

Forum One

FEBRUARY 16, 2023

They are judged by the International Academy of Digital Arts and Sciences (IADAS), a diverse group of social impact leaders and experts who are all working to rebuild our world. This was a one-of-a-kind project, which started with the build team and ended up on support.

Award 76

Award Colorado United States Arts 76