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Should Nonprofits Focus on Email or Facebook?

Connection Cafe

Spam filters serve as email’s natural predator, but even something as common as low open rates can get an organization’s messages sent to the “other” folder in the inbox. Why do I count Facebook boosting/content promotion as a strength? Email Weaknesses: . Delivery challenges. Pay to play. Synchronous.

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Sixty-two percent of email is opened on a mobile device , so first and foremost your email campaigns (e-newsletters, fundraising appeals, event invites, welcome emails, thank you emails, etc.) The time invested in ramping up your campaigns and the content strategy behind it is well worth it in terms of return on investment (ROI).

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What We Learned at 17NTC: Day 1

Tech Soup

The contest ends on April 24, 2017, so get those submissions in soon. The more valuable the content is that you are delivering, the more times you can reach out to your constituents via email. Don't let good content go to waste: Resend campaigns to those who didn't open the first campaign. Simplicity. Consistency.

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Interview with Brooklyn Museum's Shelley Bernstein

Museum 2.0

They just finished a YouTube video contest. Spam, obscenity--they just aren't an issue at all. If you post interesting content, the word of mouth aspects will follow. We get so much spam on MySpace, whereas on Flickr and Facebook and the blog we never get spam. A place that makes it all pretty darn cool.

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Carnival of Nonprofit Consultants: Using Social Networking Tools - Advice, Brief Case Study, and Resources

Beth's Blog: How Nonprofits Can Use Social Media

Define something small and tangible - whether it be a flickr photo contest or exploring the content related to your organization's issue and identifying 10 friends or contacts. When I opened a saveguimaras account , in less than two weeks, we had 200 people who signed up. There's lots of examples in this blog.

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The Frogloop Interview: Sheeraz Haji - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

While spam is worse than it’s ever been, email continues to be the key to successful online fundraising programs – that’s a bit of surprise. The emergence of social networking sites like Facebook and user-generated content sites like MapBuzz represents a major change that has yet to play itself out.

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The Frogloop Interview: Sheeraz Haji - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

While spam is worse than it’s ever been, email continues to be the key to successful online fundraising programs – that’s a bit of surprise. The emergence of social networking sites like Facebook and user-generated content sites like MapBuzz represents a major change that has yet to play itself out.