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Level Up Your Marketing with Analytics

Association Analytics

These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. By defining your members’ preferences and interests, you’ll be able to target them more personally and at just the right time in their member journey. How are you tracking success?

Analytics 169
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Data to support the relentless pursuit of racial equity 

Candid

Particularly, as many foundations have bolstered their efforts to collect demographic data from grantees, have changes in how we collect that data helped address inequitable funding practices and bring about systems transformation? In 2015, we began asking all grantseekers to provide demographic data. At the W.K.

Data 59
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Increasing efficiency in grant reporting

Candid

Here we share how we turned traditional, time-consuming grant reporting into a faster, easier, and more efficient process. But they can also be time-consuming to put together, particularly for small nonprofits. In comparison, project grants are more complicated to report on. Leverage existing resources.

Grant 105
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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. At first glance, it’s easy to assume that traditional tactics such as.

Mail 94
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How to Train and Develop Millennials

Gyrus

Everywhere you look there are posts about millennials, mainly focusing on their abilities in comparison to their predecessors. Since millennial buyer behavior is so vastly different than what traditional advertising channels can influence, understanding the demographic completely, is vital. How to Train and Develop Millennials.

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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

We’d created the standard brand owned pin boards on a few topics but were cautious about investing too much time in the site while it’s still early days for the platform. We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study.

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Ninety Percent of Consumers want Companies to Support Causes

Care2

Check out the comparison chart below. The past two years have been tough on the American economy and 31% of Americans have even higher expectations of companies to support causes during a recession because it's a time of need. Every time they purchase this product, $1 will be donated to the cause, up to $1 million).

Causes 76