Remove Comparison Remove Demographics Remove Roles Remove Time
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Level Up Your Marketing with Analytics

Association Analytics

These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. By defining your members’ preferences and interests, you’ll be able to target them more personally and at just the right time in their member journey. How are you tracking success?

Analytics 169
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The 990: From Compliance to Communication 

sgEngage

Largely considered a document prepared for tax compliance, its important role as a principal vehicle of communication is overlooked. And now that the 990s are released as open data by the IRS, it’s more important than ever to rethink the role of the 990 as a communication channel instead of just a compliance requirement.

professionals

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We’re 39 percent similar; how can we be exponentially better?

Candid

At times those voices were passionately personal, at others they were mandates delivered through data. Project Demographics/Orientation/Status (2 percent). Time Spent Filling Out the Form (<1 percent). Intern Roles (if any). Staff Demographics (Age, Ethnicity, Gender, Immigration Status). We reflected.

Grant 111
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How to Train and Develop Millennials

Gyrus

Everywhere you look there are posts about millennials, mainly focusing on their abilities in comparison to their predecessors. Since millennial buyer behavior is so vastly different than what traditional advertising channels can influence, understanding the demographic completely, is vital. How to Train and Develop Millennials.

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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

We’d created the standard brand owned pin boards on a few topics but were cautious about investing too much time in the site while it’s still early days for the platform. We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study.

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Ninety Percent of Consumers want Companies to Support Causes

Care2

Check out the comparison chart below. The past two years have been tough on the American economy and 31% of Americans have even higher expectations of companies to support causes during a recession because it's a time of need. Every time they purchase this product, $1 will be donated to the cause, up to $1 million).

Causes 76
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The importance of talking about—and collecting data on—race to improve racial equity

Candid

In comparison, “colorblind” or “difference-blind” ideologies—encouraging equality but de-emphasizing and downplaying individual differences—has been shown to increase bias and decrease accountability around discrimination. I am a firm believer in collecting demographic data. Of course, it is possible for both things to be true.

Data 131