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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. With or without a process in place, getting the list you want can be challenging and time-consuming.

Analytics 169
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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. This guide will explore the. benefits of direct mail. donor stewardship. ,

Mail 94
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Donor Management Software: Buyer’s Guide + 16 Top Solutions

Bloomerang

Each profile shows the donation history of each donor, their contact and demographic information, and each interaction they’ve had with your organization in the past (emails opened, calls-to-action taken, events attended, etc.). This feature appears in each donor’s profile and rates their engagement from “cold” to “on fire!”

Software 103
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Nonprofit CRM: Comparing the Top Solutions for Nonprofits

DNL OmniMedia

We’ve created this guide to nonprofit CRM options, through which you’ll review the basics of CRM software and a side-by-side comparison of the top solutions through the following points: Overview of CRM for Nonprofits. Nonprofit CRM Comparison: Top 7 Solutions. Nonprofit CRM Comparison: Top 7 Solutions. Donor management.

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Research Friday: Senior Arizona volunteers -- how do they stack up against the rest of the nation?

ASU Lodestar Center

Volunteers come in all shapes and sizes, and we in the nonprofit sector are thankful for their involvement any time we can get it. Seniors, in particular, are an especially important age demographic to learn more about. percent and the average volunteer time by 22.8 But how do we target our recruiting efforts?

Arizona 69
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Emotions vs. Numbers| Developing the Right Strategy for Your Next Fundraising Appeal

Connection Cafe

There are two ways these posts about soliciting donors start: Either we begin with a metaphor about how asking a donor for time or money is like a. While both are apt comparisons to soliciting donors, they actually represent entirely different ways of asking for money. some sort of romantic proposition (prom, date, marriage), or b.

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How Your Nonprofit Can Reach Babyboomers with Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I told the story about posting a video interview with my dad (who was 86 at the time) on YouTube about his first blog post and how I discovered a community of "older" people using YouTube. Instead, encourage low-effort contributions such as star ratings. Is it only younger people who are using social media. I answered no.