Care2

AUGUST 26, 2008

Email remains the most reliable method for engaging supporters andraising money online. Care2 Senior CampaignerNatasha Nummedal and Maureen McGregor, Oceanas Manager of E-Activismand Marketing, shared some of their keys to success in maximizing emailresponse rates and converting email subscribers into donors. But its not always easy.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

AUGUST 8, 2008

Care2 Senior Campaigner Natasha Nummedal and Maureen McGregor, Oceana’s Manager of E-Activism and Marketing share some of their keys to success in maximizing email response rates and converting email subscribers into donors. But it’s not always easy. Join them for this webinar and online discussion brought to you by Care2.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

SEPTEMBER 25, 2007

A survey of 311 marketing executives found that 83% used email, ahead of display ads, paid keyword search, and branded sponsorship. Furthermore, over half of respondents said they planned to increase their email spending in the next three years. Copyright © 2008, Care2.com To create a new comment, use the form below.

Social Media 28

Social Media email Advocacy Case Study 28

Care2

FEBRUARY 12, 2008

According to a just-released survey from Datran Media , email was voted the strongest performing media buy in December 2007. The survey showed that 80% of marketers believe that email is ahead of other tools such as search and display ads. Copyright © 2008, Care2.com For more details, check out the full survey.

Social Media 28

Social Media email Advocacy Case Study 28

NTEN

SEPTEMBER 1, 2010

Reassess the whole ball of wax: fundraising, marketing, communications. Now’s the time to take advantage of the opportunity to put in place an intensive evaluation process that will allow your fundraising, marketing, and communications programs to function at the highest degree of efficiency and effectiveness. Break down the silos.

Money 67

Money Fundraising Database Channel 67

Care2

APRIL 24, 2008

Heres what youll find: Email Messaging: Current benchmarks for open, click-through, response and page conversion rates Email List Size: How much churn should you anticipate and how quickly are email lists growing? Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved.

Benchmark 28

Benchmark Studies Social Media NTEN 28

Care2

MAY 9, 2008

Email tops the list, followed by your Website, your campaign savvy and the quality of the actions you ask your constituents to take. Email tops the list, followed by your Website, your campaign savvy and the quality of the actions you ask your constituents to take. May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com

Advocacy 28

Advocacy Social Media Online email 28

See3

DECEMBER 12, 2007

Because we believe that increasingly we will be seeing engagement move to these social networking models and away from email. Because email… what’s the technical term?… Junk messages made up an estimated 70 percent of e-mail the year the act was passed, the Barracuda report indicates. … sucks.

Social Media 40

Social Media Somalia Myspace Marketing 40

Care2

MAY 15, 2009

Websites, Email & Constituent Management from Laura Quinn: Your website is you, online. Email is a critical channel. Use email to reach out to your constituents to let them know what youre up to or to ask them to take action. The details of your emails are critical.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

JUNE 5, 2009

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. Clearly the Internet has transformed how nonprofits communicate with their activists and donors.

Social Media 47

Social Media Online Advocacy Media 47

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

APRIL 14, 2009

From where I sit, the key to effective crisis communications is to follow the Boy Scouts motto: “Be Prepared.” I hope this helps everyone out there who feels unsure about how to deal with crisis communications in the online space. Do you have other tips in handling crisis communications?

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

JUNE 22, 2007

Just such a place is a webpage or email newsletter. Unfortunately email clients havent caught up with the CSS support people enjoy in their web browser, and so care should be given to ensure the email is readable. White space, even on the most content-rich emails, can keep text areas clean and contained.

Comment 31

Comment Social Media Advocacy email 31

ASU Lodestar Center

MARCH 22, 2011

McKinney , Project Specialist ASU Lodestar Center Attending this years Annual Forum on Nonprofit Effectiveness for the first time, I was really excited to see the communication between grantees and funders. Disclaimer Tuesday, March 22, 2011 Picture This: A Look Back at This Years Spring Forum posted by Kayla L. Thanks for sharing!

Picture 40

Picture Arizona Americorp Philanthropy 40

ASU Lodestar Center

APRIL 1, 2011

I like to be informed of what the organization is doing, but I dont want mail solicitations. So, should we send them more e-mails? The more our communications become technology driven, the greater impact in-person contact can have. Then the light bulb would go off, "oh, I saw your email. More newsletters?

Research 61

Research People Giving Arizona 61

ASU Lodestar Center

MAY 27, 2011

The communication between my organization and the public must be continuous and personal and come from multiple sources. This kind of communication breeds a new expectation of the relationship between organizations and the public. This means Ive had to learn to share leadership to keep up with the demands brought about from new media.

Social Media 77

Social Media Research Media Social 77

ASU Lodestar Center

APRIL 19, 2011

The ease of communication has advanced steadily over the past two decades, but it went up exponentially as soon as social media hit the internet. Communication is now interactive rather than passive (for more on this concept, check out my blog post on the subject here ). So, how do you get started? Isnt it hard to find partners?

Collaboration 67

Collaboration Arizona Texas Philanthropy 67

ASU Lodestar Center

FEBRUARY 24, 2011

Our interactions and communications should characterize the expectations we have for others and the expectations they have for us. So why should relationships between funders and their grantees be any different? For grantees, it is about relationships with individual program officers. Central Ave.

Relationship 40

Relationship Arizona Philanthropy Americorp 40

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

ASU Lodestar Center

APRIL 27, 2011

and a Whole Lot of Communication! posted by Sarah Hipolito , Program Coordinator, Senior ASU Lodestar Center If Ive learned anything in my brief six years, 10 months, and 27 days of marriage, its that, in addition to love, communication is key in growing and maintaining a good relationship. Didnt attend this years forum?

Phoenix 40

Phoenix Virginia Philanthropy Arizona 40

Care2

JUNE 16, 2009

» Monday Jun 15 2009 Converting New Activists into Donors Monday, June 15, 2009 at 05:05PM | by Allyson Kapin Last week Frogloop talked with Madeline Stanionis and Jenn Smith of Watershed about their top 5 tips for engaging new activists who recently signed up for a nonprofit’s email list. • Ask early! All rights reserved.

Social Media 34

Social Media Advocacy Donor Online 34

Care2

FEBRUARY 20, 2008

While we havent personally tried their email service, we congratulate them on doing some good for this world. 1 Comment | by Share Article in Cause Marketing , Email Marketing Reader Comments (1) Thank you so much for the kind shout out to Emma, shes blushing you know? No doubt, this will be announced on their blog.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

AUGUST 16, 2007

A recent study conducted by Marketing Sherpa on behalf of the National Philanthropic Trusts Breast Cancer 3-Day Walk reports that email is the way to go. The test took two cells of similar prospect groups and sent the control group their standard series of two self-mailers while soliciting the test group with a four-part email series.

Social Media 28

Social Media Advocacy ROI Online 28

Care2

JANUARY 15, 2009

60) Search « What Makes A Campaign Go Viral? | Main | Care2 Adds Two Experts to Nonprofit Services Team » Wednesday Jan 14 2009 10 Fast Tips to Boost E-newsletter Performance Wednesday, January 14, 2009 at 10:40AM | by Allyson Kapin Let’s face it: People have a love hate relationship with their email. All rights reserved.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

ASU Lodestar Center

JUNE 10, 2011

So, you're thinking that these small organizations didn't have to communicate with the IRS for however many years, and the PO box or other mailing address may have changed any number of times. Yeah, seems like I recall reading a quote from the IRS saying that a lot of their mail came back unreturned. Central Ave.

Research 92

Research Arizona Arkansas Phoenix 92

Care2

AUGUST 12, 2008

Copyright © 2008, Care2.com 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

JULY 17, 2007

Fine Interview:Social Media Author Allison Fine » Tuesday Jul 17 2007 The Great Debate: DM vs. Online Acquisition Tuesday, July 17, 2007 at 04:10PM | by Karen Taggart As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Social Media 28

Social Media Online Advocacy Mail 28

Care2

JULY 19, 2007

Fine Interview:Social Media Author Allison Fine » Tuesday Jul 17 2007 The Great Debate: DM vs. Online Acquisition Tuesday, July 17, 2007 at 04:10PM | by Karen Taggart As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Social Media 28

Social Media Online Advocacy Mail 28

Care2

FEBRUARY 20, 2009

I followed with a post to our blog , Facebook pages, Twitter and an email blast. Using Paypal, a blog post and posted links, another blast email went out and Facebook was updated. email blast 1 Facebook invitation 7 personal asks (Girls Inc. February 20, 2009 | David Morton Copyright © 2008, Care2.com

Case Study 35

Case Study Local Studies Social Media 35

Care2

JUNE 4, 2009

60) Search « Why Nonprofits Need to Grow their Online Lists | Main | Is Direct Mail Dying or Dead? 60) Search « Why Nonprofits Need to Grow their Online Lists | Main | Is Direct Mail Dying or Dead? 60) Search « Why Nonprofits Need to Grow their Online Lists | Main | Is Direct Mail Dying or Dead?

Social Media 28

Social Media Advocacy Media Social 28

ASU Lodestar Center

JUNE 15, 2011

As coaches, mentors, and teachers, we have to put our youth in situations where they learn the best ways to communicate with one another, help each other, and encourage one another. But its the kind of skill every kid needs, and one that we in the nonprofit sector have a unique opportunity to instill. Central Ave.

Teach 81

Teach Arizona Philanthropy Children 81

Care2

FEBRUARY 1, 2008

Who should attend: Professional communicators in DC Sponsor: IMC Program at West Virginia University Questions?: Copyright © 2008, Care2.com 60) Search « Worldwide Protest Organized on Facebook | Main | Who Will Be the Next $100,000 Purpose Prize Winner? Reader Comments There are no comments for this journal entry.

West Virginia 28

West Virginia Integration Social Media Virginia 28

Care2

DECEMBER 8, 2008

Converting online supporters and email subscribers into donors and integrating your online and offline fundraising efforts are indispensable. Check It Out Here: [link] It’ll knock your list’s socks off and keep them watching theirinbox for your next email… December 8, 2008 | Tony Camero Copyright © 2008, Care2.com

Social Media 28

Social Media Online Advocacy Case Study 28

ASU Lodestar Center

MAY 20, 2011

And the most frequent amount of communication is 1-2 times a week, by phone, text, or in person. Consistent communication appears to be an indicator of success, as noted by several respondents who shared the positive personal and professional development experiences emanating from this relationship. Criticism without recognition.

Research 74

Research Arizona Philanthropy Relationship 74

Care2

AUGUST 17, 2007

Topics covered: Leveraging demographics Retaining donors Harnessing email Synchronizing media Acquiring new donors Here are some highlights to tempt you into reading further. Paper direct mail should follow online direct mail, not the other way around. September 4, 2007 | Margaux OMalley Copyright © 2008, Care2.com

Social Media 28

Social Media Internet Advocacy Case Study 28

Care2

APRIL 15, 2008

60) Search « Google AdWords for Nonprofits: 10 Tips About Keywords | Main | Whats an Email Address Worth? 60) Search « Google AdWords for Nonprofits: 10 Tips About Keywords | Main | Whats an Email Address Worth? 60) Search « Google AdWords for Nonprofits: 10 Tips About Keywords | Main | Whats an Email Address Worth?

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Care2

MARCH 28, 2008

60) Search « Google AdWords for Nonprofits: 10 Tips About Keywords | Main | Whats an Email Address Worth? 60) Search « Google AdWords for Nonprofits: 10 Tips About Keywords | Main | Whats an Email Address Worth? 60) Search « Google AdWords for Nonprofits: 10 Tips About Keywords | Main | Whats an Email Address Worth?

Benchmark 28

Benchmark Convio Social Media Online 28