M+R
JULY 6, 2023
We know from our media advocacy campaigns that Twitter offered a public gathering place for journalists, thought leaders, and influencers to exchange ideas and comment on the news cycle. Post what you’d normally share on Twitter: A witty quip, a photo or video from an action, a link to your op-ed, or a meme about being the first to the party.
TechImpact
JUNE 24, 2014
While both posts might be meant inspire, you might have used a meme for one post, but used a news article for another. A pivot table allows your nonprofit to measure the total amount of clicks, likes, shares and comments different posts get, and run a standard deviation on the different categories as compared to the whole set of data.
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Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 8, 2014
You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. Make up your own nostalgia meme. Notice the engagement in the comments, with people tagging each other. How about Flash Back Friday ?
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 28, 2014
This could be as simple as “If we post more links on Facebook with the embedded link tool, we will increase our reach” or any of the items that Mari Smith suggests you measure on Facebook. Verbal fads and memes come andgo in the blink of an eye. Share an example of your experiment in the comments.
Connection Cafe
OCTOBER 3, 2013
Respond quickly to both positive and negative comments. Whether it’s creating a meme or a hashtag-centered campaign, engagement thrives on fun. Measure, measure, measure. Whatever you do, don’t go dark or you’ll lose momentum or even worse, inadvertently cause your community to revolt against you.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 17, 2008
Screencapture from Jonny Bentwood 's White Paper on measuring influence. The paper goes on to explain that measuring influence on blogs by number of subscribers and how many people linked to it isn't longer a credible metric because people are using a variety of different social media tools to connect with their audiences.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 8, 2007
I'm here in Chicago for a very brief trip on a panel about metrics and measurement for museums called "New Spaces, New Measures." Prestige of commenters and other participants. Obvious attention: discussions in blogspace, comments in posts, reclarification, and continued discussion. Raw links to the document.
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