NetWits

JUNE 20, 2011

This is a guest post by the one and only Nonprofit Facebook Guy – John Haydon (also a good buddy of mine). — Facebook Pages include a reporting module called “Insights&# which enables Page admins to understand how to better use their Page to market their cause and organization. How interesting is your content?

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TechImpact

APRIL 17, 2014

Facebook reach is loosely defined as the number of people who saw a piece of your content. Reach can be generated by purchasing Facebook advertisement, achieving organic reach, and having users like, comment, or share your post. The more reach you generate, the more people see your content. Reply to comments.

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Nonprofit Tech for Good

MARCH 9, 2011

Ninety percent of your nonprofit’s success on Facebook is dependent upon the Admin who manages your Facebook Page. If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal.

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Nonprofit Tech for Good

SEPTEMBER 26, 2011

Facebook has been making a flurry of changes to the functionality of Facebook Profiles, Facebook Pages, Facebook Community Pages, and Facebook Places Pages over the last two months. Sharing quality, engaging content is now more important than ever on Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 12, 2018

And the one great thing about social media, particularly Facebook, is that you get to hear from many people wishing you a happy day because the platform alerts them. ” Some worry that this shift will create an even more pervasive “filter bubble,” where people only see content that reinforces their own opinions and views. .”

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Nonprofit Tech for Good

JULY 5, 2020

Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. What would compel you to like or comment on that video? If your video connects powerfully with your supporters they’ll like, comment on and share the video with their friends. The Nonprofit Video Index.

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Nonprofit Tech for Good

JUNE 27, 2011

A Few Words of Caution: Small to medium-sized nonprofits should take Facebook case studies and best practices based on the success of large nationally and internationally well-known nonprofits (with huge email lists and multiple communications and development staff) with a heavy dose of skepticism.

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Nonprofit Tech for Good

MARCH 26, 2012

On March 30 the new Facebook Timeline design will roll out to all Facebook Pages and one new function is the ability to post Milestones to your Timeline. After you type the first few letters of the location, Facebook will generate a pop-down menu of Facebook Places to choose from. Simple enough.

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NetWits

JULY 11, 2012

Our focus was Facebook. With over 900 Million users Facebook is the top social media site on the planet. Schools have a unique opportunity to build their Facebook following and stay connected with alumni due to the captive audience and deep relationships that are built with students, families and faculty. How do you do that?

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TechImpact

JUNE 24, 2014

But with over 2 billion users, everyone’s audience is on Facebook. Facebook is one of the most important social media channels for almost every nonprofit in operation today. With new features being added to support nonprofits and their missions, Facebook’s usefulness to the nonprofit sector will only grow. Inform the community?

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Nonprofit Tech for Good

NOVEMBER 14, 2010

Over the last few years I have been experimenting with the frequency of posting Status Updates on Facebook on the Nonprofit Organizations Facebook Page. But a recent change by Facebook has me reevaluating my frequency in posting. It’s also worth noting that more Thumbs Up and Comments = More News Feed exposure.

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Candid

OCTOBER 10, 2023

They need to see your social media content to be inspired to give, and only a small percentage of your followers sees what you share. For example, on Instagram , around 12% of followers typically see your content, but on Facebook and LinkedIn , it’s 4% or less. More eyes on your content means more opportunity for donations.

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NetWits

JULY 16, 2012

In my last session as part of the Schools out for Summer Series I took a deep dive into how Schools can get the most out of Facebook. — We already know that Facebook is crushing it and that schools have an incredible opportunity to use the platform to deepen relationships with families, students and alumni. But there is hope!!!

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TechImpact

JUNE 16, 2014

Facebook is the flagship social media platform for most nonprofits. The inherent community nature, pervasiveness of the platform, and the fact Facebook is constantly adding tools for nonprofits to better utilize the social network has made it the perfect choice for most nonprofits. Image courtesy of Black Celebrity Giving.

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TechImpact

MARCH 11, 2014

With over 57% of American adults using the social networking site, and a staggering 73% of young adults between the ages 12-17, Facebook is leading all other the social networking platforms in a bevy of categories. 36% of Facebook users dislike people sharing too much information. But these are all statistics you’ve heard before.

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Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. And while that may sound low, it is double the rate of Facebook Pages. LinkedIn Pages.

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Nonprofit Tech for Good

JUNE 13, 2012

Spending $30 on one “Promoted Post” on the Nonprofit Organizations Facebook Page felt like a significant expense. Sorry Facebook. 52 Likes :: 14 Comments :: 5,812 People :: 16% Reach :: 37 Shares :: $30. 52 Likes :: 3 Comments :: 5,191 People :: 14% Reach :: 18 Shares :: $0. Was it worth it? Absolutely!

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Nonprofit Tech for Good

DECEMBER 17, 2010

Are the new Facebook Pages here? The new Pages accidently went live yesterday for a few minutes before Facebook was ready, but just long enough to let the genie out of the bottle. The new design places focus on where the vast majority of ROI (Return on Investment) for your nonprofit comes from on Facebook… the Status Updates.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2011

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. Content strategies are often the most difficult task for many nonprofits.

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Byte Technology

AUGUST 29, 2016

But now social media giant Facebook has put this exciting tool into the hands of anyone and everyone via their site, giving users the ability to broadcast videos to a worldwide audience with a couple button taps. Consider your content. First-time Facebook Live posters are going to make mistakes: it’s inevitable. Start small.

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Nonprofit Tech for Good

JANUARY 12, 2010

I like Facebook. But I am a fan of my favorite nonprofits on Facebook. I do occasionally give thumbs up, and sometimes I’ll even comment. I have donated to nonprofits that I have seen on Facebook (on their website). I have donated to nonprofits that I have seen on Facebook (on their website).

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ROI Facebook Story Stats 219

Byte Technology

MARCH 18, 2015

One of the more advantageous developments from social media behemoth Facebook occurred recently when they increased News Feed exposure for links people share with their friends. Simply put, Facebook puts friends “first” in a News Feed. Put a “Like” button on all your website content, even those parts that may seem unimportant.

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Qgiv

JULY 14, 2021

Want to show your fundraising teams some great ways to fundraise on Facebook in support of your next event? Here’s how they earned more engagement on Facebook for their peer-to-peer efforts. They created a Facebook group. They created a Facebook Group and made it public and visible to anyone searching for it.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

Note from Beth: Recently, Networked for Good offered a free e-book about how nonprofits can development a micro-content for their social media presences filled with useful tips and best practices. Carie Lewis gives an excellent mini case study of how to leverage micro content during the holiday and get results. by Carie Lewis.

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Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Post a wide variety of blog content and have some fun with it.

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Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

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Nonprofit Tech for Good

JULY 6, 2023

Nonprofit Tech for Good launched in 2005 as a Myspace page and in the 18 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then on to LinkedIn, Instagram, Pinterest, and Tumblr. You can re-post, love, and comment on Threads including your own.

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Nonprofit Tech for Good

DECEMBER 13, 2009

Scheduled to occur sometime between late 2009 and early 2010, some major changes are coming to Facebook Fan Pages. 90% of the power of a Facebook Fan Page is being able to post Status Updates that can be viewed by fans in their News Feed. Having a good community builder as your Facebook Admin will be essential.

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NetWits

NOVEMBER 16, 2010

According to All Facebook Jeff Widman of BrandGlue did some A/B testing. As you explore, start looking at ways to make the tool work for you and check out how others (non-profits and for-profits) are getting creative with the capabilities Facebook gives them. This way Ford can serve up the content they want you to see.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2014

One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?” Facebook Post from Edutopia. Does your nonprofit use quotes as part of its content strategy?

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Amy Sample Ward

OCTOBER 18, 2011

—– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Note: You can find resources about Facebook on Facebook using its resource center.).

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

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Nonprofit Tech for Good

DECEMBER 8, 2009

Nonprofits that have been using Facebook for a year or more consistently comment “OK… Facebook is great, but how can we take our Facebook Page strategy to the next level?&# Below are six advanced Facebook Page strategies in response to that question: 1) Create Customized Tabs.

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Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Facebook is particularly useful for donation campaigns , because it has built-in donation tools and shareability features.

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Nonprofit Tech for Good

JULY 20, 2010

That said, in addition to being a great tool to build your e-Newsletter list , if your nonprofit is regularly updating Facebook and Twitter accounts, then your organization needs to be able to produce, contribute, and distribute fresh, quality content. Share breaking news. Post calls to action. Ask supporters to donate.

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Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

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Nonprofit Tech for Good

MARCH 2, 2010

Over the last few weeks I have been running a Facebook Advertising experiment for the Nonprofit Organizations Facebook Page. While the ad itself produced little-to-no results, some unexpected Facebook insights did come out of running the ad. Facebook did not run the second ad for reasons I do not know. on Facebook.

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