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New on SSIR: You can has memesez?

Amy Sample Ward

That song, “Call Me Maybe” by Carly Rae Jepsen, quickly also became the soundtrack to an Internet meme —that is, an idea that spreads online (“ I Can Has Cheezburger? That’s right, a widely recognized nonprofit organization has created a parody so that it can propagate a meme. Why meme at all?

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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

You could pick any channel, social or otherwise to set up an a/b test hypothesis. Use Scientific Methods: These include having a significant sample size, randomly selected groups and some split testing. Verbal fads and memes come andgo in the blink of an eye. Don’t Over Test: Keep it simple and don’t over do it.

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Social Media Police: The Nonprofit Edition

Connection Cafe

Channeling Joan Rivers and E!’s s Fashion Police, nonprofit social media authors Amy Sample Ward, Allyson Kapin, and Melanie Mathos shared the latest trends, campaigns and faux pas in the nonprofit social media world during bbcon 2013, Blackbaud’s Conference for Nonprofits in National Harbor, Md. So, don’t do it. Have fun doing it.

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How to structure your nonprofit social media plan

Get Fully Funded

Memes, stories, photos – anything that causes a laugh or a smile. Any of these goals can be accomplished with original or shared content, videos, memes, and photos. Links don’t get seen as often, so post the video directly to specific channels if you can. Make sure your content varies from channel to channel!

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How to Plan a Simple Yet Powerful Giving Tuesday Campaign

Get Fully Funded

Post this same message to your social media channels. Post a reminder on your social media channels that day letting people know what you are raising money for, the goal, the match, and, finally, the link for those who want to give early. Post the video on your social media channels. This teaser email is important!

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Set SMART Fundraising Goals for Fundraising Success

Get Fully Funded

Memes about goals are EVERYWHERE. Goals are powerful tools that help channel resources towards solutions. Goals, goals, goals…. The word shows up everywhere! People are making millions leading seminars and writing books about how to use goals for personal and professional development. So why all of this hoopla about goals?

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Guest Post: Hashtags Are Like #Snowflakes

Beth's Blog: How Nonprofits Can Use Social Media

Today, #londonriots is clearly driven by events in the news, while #WhyAreYou and #ImTheTypeOfPerson are what we call “Fill in the blank” topics, where people answer a question, participate in a meme , or give their 2 cents. Then, make a few sample pledges and send them out as examples for people to join.

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