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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

2) Meeting your target audience where they are is important Big brands and retailers know this—to reach their target audience they need to have an active presence on the social media platforms their target audience uses, and they need to use the communication channels their audience prefers.

Lesson 292
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Channel Surfing: A News Roundup

NetWits

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It’s a great guide for making the most of your channel-surfing donors.

Channel 118
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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline.

Benchmark 144
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Take a Common Sense Approach to Multi-Channel Marketing

NTEN

It's certainly true that multi-channel marketing has been around for as long as marketing has been around. Communicating with your audience via print media, radio, television, mail, phone, Internet and email is a regular part of most marketing plans.

Channel 82
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Still Confused About AI, Learn the Facts A-Bot Us!

.orgSource

In training the AI is exposed to vast amounts of text, datasets, and other types of information from the internet. But its worldview is primarily based on the internet, and that is a highly distorted perspective, heavily populated by marketing and the selfie world of social media. Don’t put the AI in charge.

Learning 221
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Understanding Search Engine Optimization

Byte Technology

A crawler moves out and puts together information related to all of the content they can possibly find on the internet. And it complements many other marketing channels. or other search engines you are using have a program called a crawler. Search is most times, the principal source of digital traffic for businesses.

Search 245
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The State of the Internet 2014

Tech Soup

Mary Meeker of the of the Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers, does a yearly report on current state of the Internet and IT at about half way through the year. Here's what I found: Internet growth: 2.6 billion people are now using the Internet worldwide, 618 million of them are in China.