Amy Sample Ward

FEBRUARY 23, 2012

The goal of this webinar was to provide some baseline tools to help manage the incoming and the outgoing content across all channels an organization may be using to communicate and connect. Monitor multiple channels at once. Refer to the slides below for examples. Refer to the slides below for examples. Content Map.

Social Media 249

Social Media Management Media Social 249

Amy Sample Ward

MARCH 4, 2012

For many organizations, we provide guidance or goals for using social channels to our staff, but this session was for the volunteers who want to make a difference from outside of the organization. Consider participating or even starting a Twitter chat – the Association Cha t is a great example of a weekly chat with an online archive.

Social Network 228

Social Network Volunteer Network Social 228

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% Are you tired of feeling like a wee fish in the vast ocean of social media? The numbers don’t lie!

email 52

email Rate ROI Social Media 52

NTEN

JULY 5, 2012

One of the tactics we highlighted during the webinar is the “like drive” – where you promote a campaign to receive more likes through various channels, including a dedicated email. Q: What is EdgeRank and how does it work? A: EdgeRank is Facebook’s algorithm for what items populate a user’s news feed.

Metrics 64

Metrics Facebook Question Benchmark 64

Care2

SEPTEMBER 7, 2012

For example, what happens when you tie your Facebook posts to your online fundraising appeals? We all know that email (the original online social medium since 1979) is the main driver of value for multi-channel marketing for nonprofits. What about sending text messages connected to your email actions the next day?

NTC 51

NTC Minneapolis Facebook Audience 51

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. Here’s an example of 25 SMART social media objectives from arts organizations. It has been applied to specific social media channels – for example Twitter Ladder or Facebook Ladder or to describes different levels of engagement across channels.

Facebook 101

Facebook Network Metrics Nonprofit 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

Facebook analytics programs like Insights , Edgerank Checker , and Simply Measured free reports give you tons of data points. I look at these on a per post basis. Here’s some tips on providing powerful content for your Facebook channel that you can improve with measurement. I only look at these: Reach.

Metrics 122

Metrics Audience Content Facebook 122