Amy Sample Ward

APRIL 27, 2011

When it comes to fundraising, though, one of the areas of most interest is motivation – this can help fundraisers and organizations align their message and delivery with the points of interest and the channels that are the most influential to the target audience. Online fundraising revenue grew overall by 14% between 2009 and 2010.

Celebrate 201

Celebrate Impact Fundraising Pakistan 201

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2010

She shared some insights about the Red Cross’s social media work leading up to Haiti. She made great points about what they had in place the day before the earthquake in Haiti struck: Robust listening program where staff skims and responds. A lot of practice on how to move quickly when a disaster strikes.

Practice 94

Practice Free Share Reflection 94

Connection Cafe

MARCH 14, 2011

This indicates more people are moving online to give even if inspired through other channels. The increase in people engaging online means organizations need to ensure their communications and fundraising asks match the channel preferences for their constituents if they hope to maximize the value of each relationship.

Convio 51

Convio Benchmark Studies Haiti 51

NTEN

SEPTEMBER 6, 2011

Early last year, mobile giving evolved from an emerging technology to mainstream awareness with Haiti earthquake relief, raising approximately $45 million for victims of that natural disaster. Since that time, other disaster relief efforts such as the Gulf oil spill, Japan disaster, and tornado relief in the Southeast U.S.

Attitude 95

Attitude Mobile Giving Canada 95

Connection Cafe

MARCH 30, 2011

Convio acquired StrategicOne earlier this year, and they have done significant analytics on disaster donations with some hefty data sets to look at, so Katie Beth had some excellent suggestions. A disaster happened and an organization receives a sudden, spontaneous burst of giving. What channel did they use?

Disaster 26

Disaster Donor Japan Test 26

Beneblog: Technology Meets Society

APRIL 7, 2011

The people who are in most need of information about humanitarian disasters are the organized responders. We’re not having a purely academic/technical debate: rapid humanitarian response in a disaster saves lives. Using SMS for its purported predictive capabilities would likely to have been a second disaster. Delay costs lives.

Picture 140

Picture Data Disaster Map 140

Care2

JANUARY 15, 2010

So in times of natural disasters like the catastrophic earthquake that hit Haiti and affected more then two million people, can a mobile strategy help raise money in times of crisis? “Increasingly, especially with major events like Haiti, carriers waive these fees for the halo effect of social marketing.

Mobile 77

Mobile Time Haiti Nonprofit 77

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Mobile can’t be this separate tactic or channel in your communications strategy. What is your message and what do you want the audience to do? How do your all your communication channels work together to inform, engage, and motivate? Planning for Integration First. Integration and campaign planning are key.

Donor 98

Donor Summary Mobile Phone 98

Tech Soup

OCTOBER 11, 2011

Causes with high urgency, such as disasters, have had the most success with mobile giving campaigns. It is just important to have the right level of expectation (not every campaign will match the Red Cross's $32 million for earthquake relief in Haiti), and to convey a sense of urgency to prospective donors. What Works?

Giving 64

Giving Beginner Mobile Haiti 64

NTEN

FEBRUARY 17, 2010

In 2009, Convio's clients alone used the online channel to raise more than $921 million (up from $777M in '08), send more than 3.8 Prior to Haiti's record online giving, December 31, 2009 saw more than $19 million dollars given online in one day. billion emails, drive 44 million advocacy actions and power more than 3,500 websites.

Online 74

Online Giving Convio Mobile 74

sgEngage

MARCH 15, 2011

This is the first time that the indices have included fundraising data related to the 2010 Haiti earthquake. The Blackbaud indices include organizations that raised money specifically for Haiti relief in the year-over-year analysis. Some important trends will be explored later to show analysis of post-Haiti giving.

Blackbaud 62

Blackbaud Disaster Haiti Giving 62

sgEngage

JANUARY 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? The earthquake occurred at 4:53pm EST and the epicenter was 16 miles west of Port-au-Prince, Haiti. Nonprofit organizations responded to the disaster and so did their supporters.

Haiti 63

Haiti Trend Difference Blackbaud 63

sgEngage

DECEMBER 27, 2011

The year-over-year growth was in large part due to the tremendous amount of online giving towards the Haiti Earthquake. Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. In 2010, online fundraising in the United States surpassed $22 billion.

Raise 87

Raise Money Online Giving 87

sgEngage

MAY 10, 2011

Earthquakes in Haiti, Chile, and New Zealand along with floods and landslides in other parts of the world drove donors to give online. All four of the Social Services organizations raised a significant amount of their online giving because of disaster relief efforts.

Online 111

Online Fundraising Blackbaud Chile 111

Connection Cafe

APRIL 22, 2010

There's all the new social media channels, plus all the channels they already were working on (like email). Your best performance comes during high profile disasters. We found that as expected in every channel, the rates of clickthrough and conversion spike amazingly in the wake of the disaster.

Social Media 39

Social Media Measure Metrics Integration 39