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Hot Off The Presses: Convio Online Marketing Nonprofit Benchmark Index™ Study

Connection Cafe

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. What about Haiti relief?

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Online Engagement and Giving: Making the Most of Real Numbers

NTEN

Alan Cooke, Convio. More than $250 million was raised online for Haitian relief efforts in the first 21 days after the quake through Convio powered emails, websites, and other campaigns (up from approximately $120 million in the same period during Katrina). To get your invitation visit [link].).

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Mobile donations and dating – The world has changed

Connection Cafe

In the aftermath of the Haitian earthquake close to $50 million was given through this channel. This was unprecedented level of giving through this channel and might mark the tipping point for greater adoption. 77 percent of respondents were aware of the Haiti text-to-donate efforts. Here are some of the key findings.

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Keys to Following Up with Disaster Response Donors

Connection Cafe

Convio acquired StrategicOne earlier this year, and they have done significant analytics on disaster donations with some hefty data sets to look at, so Katie Beth had some excellent suggestions. A disaster happened and an organization receives a sudden, spontaneous burst of giving. What channel did they use? Is it working?”

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Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics

Connection Cafe

It's no secret by now that social media is hot topic with nonprofit organizations, and quickly the topic of social media measurement is becoming a common conversation thread across the community. There's all the new social media channels, plus all the channels they already were working on (like email). Author: Jordan Viator.