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Using Segmentation To Boost Engagement In Email Campaigns

Bloomerang

But as your donor base grows and your organization becomes more well-known in the community, sustaining this level of personal interaction becomes a challenge. Understanding segmentation According to the experts at Gartner , segmentation is a strategic approach for understanding and engaging with diverse audiences.

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Nonprofit Technology News for May 2013: Free WiFi in Forbes Magazine and Braille Phones

Tech Soup

Mashable reports that the world's first mobile phone specifically designed for sight-impaired people is under development. It will be a Braille phone and it is due to come out the end of this year at an affordable price ($185). The phone is a project of Sumit Dagar and the Indian Institute of Technology. Digital Wallets.

Phone 48
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Nonprofits Should Consider SMS Fundraising With Eyes Wide Open

Beth's Blog: How Nonprofits Can Use Social Media

It closely follows Gartner's Technology Hype Cycle. With nonprofits, the Trough of Disillusionment comes when we start to understand the real challenges in implementing a new technology and stop looking at as a panacea that will solve all our problems. The reality is that there are challenges - cost, vendors, and other limitations.

Open 95
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The Bottom Line with Bitdefender BOX

Tech Soup

The device is not a donated product on TechSoup, but I wanted to try it out to see how easy it is to set up on my home network. Gartner, a research firm, estimates that by 2020, the IoT will include 25 billion devices. I have to say that the Bitdefender BOX was a challenge to install. What's the Internet of Things Again?

Gartner 36
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What Is a CRM and Why Does Your Nonprofit Need One?

sgEngage

An advanced CRM software system is multifaceted, but its central purpose is to track every outbound communication—phone calls, emails, meetings, letters, and proposals—and every inbound response from constituents, such as purchases, donations, attendance at events, engagement, and correspondence.

Gartner 77
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Is Your Nonprofit Using Data to Boost Productivity?

sgEngage

Technology can pose as many productivity challenges as it solves, according to a Gartner/Deloitte report. Display metrics for fundraising goal amounts, donations raised to date, and progress toward goals. Is there a goal for funded major-gift donations? How many software applications are used to gather the needed data?

Product 88
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What to Expect When Buying a Nonprofit CRM

Neon CRM

For instance, a person makes a donation through the PayPal form on a nonprofit’s website. And then the staff members have to take that donation and put it into a spreadsheet, then they have to put it into QuickBooks. All of that probably takes a good half hour—for every single donation they receive! It can get overwhelming.

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