Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

There were 2o people in the dining party, and AppleBee’s policy is to add the 18% tip automatically to any parties over 6. The bill was divided up and Alois Bell wrote on her receipt, “I give God 10% why do you get 18%?” Lots of chatter beyond the Reddit community. Louise and Chelsea Welch was on the wait staff.

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Social Media Digital Mobile Trend 114

Care2

DECEMBER 22, 2011

Between Digg’s redesign, Founder Kevin Rose leaving the company, and other dud product launches like Newswire , Digg just can’t compete with other social networks where people go to share news these days – Facebook, Twitter, Reddit, Google+, Care2, etc. monthly visitors to 4.3M So what does this mean for nonpfrofits?

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Digg Reddit Social Network News 57

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2013

” This summer, it sparked news headlines worldwide, attracted a crowd of 10,000 people—some in costumes, others with feline companions, all cat lovers. US Campaigners Pets Add Life weren’t with their series of videos and their channel has clocked up over 5 million views to date. Pets Add Life – Talking Cat Consultants.

Examples 106

Examples Profit Content New Zealand 106

Nonprofits Source

SEPTEMBER 1, 2017

Whether you’re fundraising, selling a product or providing a service, the way in which you market to people really isn’t all that different. We rummage through troughs of data to tweak campaigns, make minor adjustments to landing pages, and obsess over A/B testing email subject lines all in the name of incremental improvement.

Digital 68

Digital Marketing Strategy Adwords 68

Care2

MARCH 12, 2012

The LRA are responsible for displacing 2M people since their rebellion began in 1986. This video is what we believe to be the first part of a multi-pronged approach for their 2012 campaign to lobby the U.S. It quickly made the front page of Reddit, and people have been re-pinning “Kony 2012” images on Pintrest.

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Video Change Reddit Uganda 72

Nonprofits Source

SEPTEMBER 1, 2017

Whether you’re fundraising, selling a product or providing a service, the way in which you market to people really isn’t all that different. We rummage through troughs of data to tweak campaigns, make minor adjustments to landing pages, and obsess over A/B testing email subject lines all in the name of incremental improvement.

Marketing 69

Marketing Strategy Online Adwords 69

ASU Lodestar Center

JULY 10, 2013

Now you can return to perusing Reddit with a smug smile plastered across your face. Jason Russell, the man behind the campaign, not only asked people to spread the word via social media, but to also get off their butts and do something about it. Because people were only engaged momentarily. Image from Spirit of Rebellion.

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Change Namibia Phoenix Conservancy 81

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2012

Our top referrers included our own newsletter, Mountain Equipment Co-op’s (our parent organization–think Canada’s REI) newsletter and blog, organic Facebook traffic, a small ad campaign on Facebook, Twitter and Reddit. Some people drew a lot more, though. Unusually, traffic from Twitter was also above average.

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Time Cambodia Reddit Facebook 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Larry Swiader, Senior Director of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy. With limited time and staff, it’s most important to focus your social media messaging on people who are persuadable or on your side. Don’t waste too much time on people who will never agree with you.

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Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2012

Wisconsin Rising trailer and Kickstarter Campaign from samayfield on Vimeo. I am currently raising funds for a story that I believe needs to be told about the 2011 people’s uprising in Madison, Wisconsin. Wisconsin Rising trailer and Kickstarter Campaign from samayfield on Vimeo. Now, fast forward to 2012.

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Wisconsin Platform Fund Ghana 99

Connection Cafe

JUNE 5, 2017

When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. That is why social media content analysis is important to any campaign. And then you need to know what people are saying in response to them.

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Content Social Media Analysis Issue 41

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Their time is spent on three areas: (1) monitoring and analyzing online conversations, (2) leading data-driven attention campaigns, and (3) sharing knowledge with the sector. Their team also leads attention campaigns, informed by data and inspired by online conversations. Listening beyond a brand, a program or a campaign.

Conservancy 112

Conservancy Measure Conversation Nonprofit 112

Connection Cafe

DECEMBER 15, 2017

With so many potential connections and over 104 social media networks, utilizing this powerful communication channel to support your campaign or event may feel overwhelming. Reddit, Quora, and Digg provide discussion channels. Connect your social to overarching campaign goals. Fear not, as help is on the way!

Social Media 29

Social Media Digital Life Media 29

Connection Cafe

JUNE 15, 2015

Respondents included communications directors and legislative directors in the House and Senate—the very people who review content posted on social media and decide how to integrate it into public policy actions. We asked these decision-makers firsthand: what catches your attention and influences your thinking on an issue?

Social Media 20

Social Media Media Reddit Social 20

Connection Cafe

JULY 5, 2017

” Organizations are always looking to attract more people to their cause and want their website and social media presence to support that goal. It has been described as the ladder of engagement, and has been used to famous effect by the Obama campaign in 2012. How far people are scrolling on the page.

Websites 37

Websites Strategy Content Nonprofit 37

Connection Cafe

AUGUST 6, 2018

It’s the page people go to when they click the big DONATE button in your header, or when you make a general donation ask somewhere on your website. The key word I say here is REMIND , because in a general donation page experience, people are likely coming with something already in mind, or an existing motivation. Let’s talk about text.

Donation 28

Donation Online Reddit Mind 28

Connection Cafe

MARCH 4, 2019

Here is a short list of innovations that happened after online giving began in 1999: Airbnb, Android, Bitcoin, Chrome, Dropbox, Etsy, Facebook, Github, Hashtags, iPod, iPhone, iPad, jQuery, Kindle, LinkedIn, MySpace, Netflix, Oculus Rift, Pinterest, Reddit, Slack, Tesla, Twitter, USB Flash Drive, Venmo, Wii, Xbox, YouTube, and the Zettabyte.

Online 36

Online Giving Offline United States 36

Nonprofit Tech for Good

DECEMBER 14, 2022

Experiences: People love getting to do something unique, interesting, and valuable, even more than they like “things.” Membership cards: Some people like being card-carrying members of a group. You can create small posters for sponsor businesses to show off that they are giving back and sponsoring your org, team, project, or campaign.

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Donor Sponsor Accessibility Music 330

Tech Soup

FEBRUARY 25, 2015

Whether it is nonprofits calling out misleading, damaging "no overhead" campaigns , demanding more governmental support, or proudly sharing our impact, a more assertive and proud nonprofit sector is needed. In the nonprofit sector, people invest their souls. So, continue." Carr lives his life without regrets.

Learning 36

Learning Liberia Journal New York 36

NonProfit Hub

APRIL 10, 2017

Recently, there’s been a notable uptick in the number of campaign websites being built and shared (likely due to something that happened last year ). That’s why we’ve assembled our list of best practices for creating a website that gets the traffic your campaign needs. Let’s get the ball rolling! Simple Design. High Traffic Hosting.

Websites 40

Websites Campaign Practice Create 40

Qgiv

AUGUST 13, 2021

A marketing plan is a document that details the ins and outs of your marketing strategy for a specific event or campaign. Some organizations prefer to prepare these documents at the beginning of each fiscal year, and some create them as individual campaigns come up. See how Qgiv can help you with your fundraising campaign!

Marketing 69

Marketing Create Nonprofit Social Media 69

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

The HSUS newest campaign is geared towards helping the 1,300 chimps still condemned to life in research labs across the country. " This post from a few months back from Search England Land titled " How To Win Friends and Influence People in Social News Networks " offers some tips for leveraging sites like Digg, and Stumbleupon.

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Convio API Nptech Summary 50

Care2

DECEMBER 31, 2012

Our desire to reach people wherever they are any time of day has radically changed the way we communicate with constituents, colleagues, and friends in the last decade. The infographic Power to the Online People, shows how effective online organizing can be if you have the right strategies in place.

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People Online Reddit Demonstration 74

Care2

AUGUST 30, 2013

With so many things competing for people''s attention today, images and photos are a more important aspect of your communications toolbox than ever before. Audiences are so accustomed to viewing images networks like Instagram, Tumblr, Vine, and Pinterest that it can be difficult to get people to pay attention without visuals.

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Images Support Reddit Photo 72

Connection Cafe

FEBRUARY 26, 2020

I reached out and connected with Felicity Kibble, the aquarium’s Visitor Experience Marketing Adviser, to learn more about their social program that has me and loads of people around the world enthralled. This first online post had a reach of over 2 million people and we saw our followers increase dramatically.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2009

Last week, we helped out our friends at Visible Government with their Beers for Canada campaign. In the end, the campaign raised just over $1,000 in two days; donations will help open government data to citizens and promote transparency in public offices. From the outset, this was a short-term campaign built around a single day.

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Canada Lesson Twitter Learning 50

The Modern Nonprofit

MAY 23, 2023

Reddit – Engage with niche communities by joining relevant subreddits and participating in discussions. Leverage storytelling People love stories, and nonprofits have no shortage of inspiring stories to share. The less friction there is in the donation process, the more likely people are to give.

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Social Media Donation Media Fundraising 126

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2013

As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough – it’s part of a multi-channel campaign. This infographic is part of a multi-channel campaign. Seems a little edgy?

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Syria Children Channel Campaign 108