Weaving Empathy into Action: The Crucial Role of Storytelling for Nonprofits
Nonprofit Tech for Good
JULY 30, 2023
6) Improved Email Response Rates: Nonprofits using storytelling in their email campaigns experience better response rates. Campaign Monitor reports that emails with storytelling content have a 26% higher click-through rate than those without, indicating that storytelling captures readers’ attention and prompts action.
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